Marketing Coordinator - Full Time

Pinnacle Living; Roanoke (VA); On-site; USD 42,000 - 54,000; Full time

Benefits offered by this job

Health insurance

PTO with cash out option

Retirement plan 403(b) matching

Free parking

Life insurance

Short-term disability insurance

Tuition assistance

Employee referral program

Job summary

Pinnacle Living in Roanoke, VA, seeks a Marketing Coordinator to support the Director of Marketing with a wide range of activities, including marketing administration, project coordination, and social media campaigns. The role helps organize public image campaigns and events while building brand awareness.

This full-time position requires strong computer skills and the ability to manage multiple tasks, with occasional weekend and evening hours to support events and resident communications.

Qualifications

• High school diploma or equivalent; two years in an executive assistant/secretarial role preferred.
• A four year degree in marketing, business, or communications preferred.

Responsibilities

• Create and maintain an atmosphere of warmth, personal interest, and a positive, calm environment.
• Perform administrative activities: type letters, reports, records, and organize the marketing office.
• Assist with the Marketing Plan as directed by the Director of Marketing.
• Greet visitors, answer phone, screen inquiries; relay information to staff as appropriate.
• Compile sales information, prepare weekly sales reports, and maintain marketing databases.
• Manage lead management system and daily data entry.
• Assist in planning and executing specials events and community meetings.
• Coordinate deposits with Business Office and entry into REPS and weekly reports.
• Maintain files on depositors and residents.

Skills

MS Office

Typing 75 wpm

Professional communication

Social media savvy

Event coordination

Education

High school diploma

Bachelor's degree in marketing, business, or communications preferred

Tools

REPS

Job description

The Marketing Coordinator has the responsibility to provide support to the Director of Marketing for all marketing activities. To perform administrative duties for the Marketing Department. In addition, the marketing coordinator coordinates and implements marketing communication projects often via social media. Organises public image campaigns and special events. Participates in creating brand awareness. Arranges proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports.

Full time schedule Weekends

• Full Time 8:00am -5:00pm
• Weekends as needed

Job Description

The Marketing Coordinator has the responsibility to provide support to the Director of Marketing for all marketing activities. To perform administrative duties for the Marketing Department. In addition, the marketing coordinator coordinates and implements marketing communication projects often via social media. Organises public image campaigns and special events. Participates in creating brand awareness. Arranges proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports.

Job Responsibilites

• Create and maintain an atmosphere of warmth, personal interest, and a positive, calm environment.
• Perform administrative and related activities: type letters, reports, records, and efficiently plan and organise the marketing office. This includes maintaining the department calendar, scheduling appointments and meetings; sorting incoming correspondence and ordering and organising departmental supplies.
• Assist with the Marketing Plan as directed by the Director of Marketing.
• Greet and “screen” visitors, and provide information when staff is not available. Answer telephone, take messages and reply to questions in accordance with general instructions. Communicate relevant information to and from staff members as appropriate and assist with the communications with resident ambassadors
• Compile sales information, prepare weekly sales reports and distribute to the marketing staff and other staff members as directed and maintain computer database of prospective residents including waiting lists, inventory list, and master log of independent apartments and villas, and update sales transactions.
• Manage lead management system as outlined by the Director of Marketing. Input data/inquiries into lead on a daily basis.
• Assist the marketing staff in the planning and implementation of specials events and community marketing meetings. Including invitations to special events, brochures, and general correspondence and the mail system.
• Coordinate the deposits with Business Office and entry into REPS and weekly reports.
• Assist Marketing staff with the maintaining of files on depositors and residents.
• Performs additional job duties as assigned and directed.

Knowledge, Skill And Abilities

• Computer literate in office applications (Excel, Microsoft Word, Publisher, PowerPoint, REPS, etc.)
• Ability to conduct themselves in a professional manner and utilise superior telephone skills.
• Accurate typing: 75wpm minimum
• Ability to communicate well with prospects, residents and family members, as well as community staff in a warm and friendly manner in person and over the phone.
• Ability to coordinate many different activities simultaneously and organise tasks.
• Ability to adhere to company dress and appearance policies.
• Possesses compassion and understanding with older adults.
• Able to work a flexible working schedule to meet the needs of the job. Some weekends and nights required.

Education , Experience And Licensure

• High school diploma or equivalent required with at least two years of experience in an executive assistant/secretarial role required.
• A four year degree in marketing, business, or communications preferred.

Benefits

• Double Time when working designated holidays Holiday Pay — for non-exempt team members
• PTO with a Cash Out option available
• 8 Federal Holidays, including Martin Luther King Day and Juneteenth
• One Paid Personal Day per year
• Free parking available
• 6% Retirement Matching 403(b)
• PayActiv – Cash advance on your paycheck available
• Employee Assistance Programme – LifeSolutions EAP
• Full Health, Dental, and Vision Insurance options are available for individuals or families
• Zero cost to team members: $50,000 term life insurance policy
• Short-term Disability Insurance available
• Immunisations available
• Tuition Assistance Programme available
• Team Member referral bonus available
• EVEN MORE BENEFITS AVAILABLE Depending on location.

Company Description

Our mission of Enriching Life’s Journey guides our team in delivering service that focuses on autonomy and self‑direction, whether that is done in our residents’ apartments, assisted living, or nursing residences. Our values of Culture, Stewardship, Partnership, Diversity, Hospitality and Quality form a framework for everything we do. If you possess strong professional skills and a desire to serve others by promoting person centred services in a team environment.

Vaccination Requirement

Employees hired for this position will be required to follow Pinnacle Living’s company‑wide policies of being or becoming fully vaccinated against the annual flu, each subject to potential accommodation for medical reasons or religious beliefs.