Director, RGM Segmentation Strategy & Growth

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 148,000 - 169,000; Full time

Benefits offered by this job

Medical benefits

Relocation provided

Job summary

The Coca-Cola Company in Atlanta, GA seeks a Director, RGM Segmentation Framework to lead the NAOU segmentation framework across consumers, shoppers, occasions, channels, outlets, customers, geographies, and digital/physical environments. You will quantify growth pools, develop de-averaging methodologies, and translate segmentation into strategic use cases to inform OBPPC decisions.

Responsibilities include building taxonomy, prioritizing growth opportunities, and delivering rigorous segment

Responsibilities

• Build and continuously improve the common NAOU segmentation taxonomy, methodology, and decision rules across consumer, shopper, occasion, channel, outlet, customer, geography, and digital/physical dimensions.
• Identify, size, and prioritize high-value growth pools using consumer, household, shopper, outlet, customer, syndicated, digital, and financial data.
• Lead de-averaging analyses that reveal materially different needs, economics, and growth opportunities across segments and markets.
• Translate segment insights into strategic OBPPC implications across brand, package, price, assortment, occasion, channel, affordability, and premiumization.
• Develop rigorous segment economics and business cases covering volume, revenue, investment, incrementality, margin, profitability, cannibalization, and system value.
• Design strategic use cases and testable hypotheses for affordability, premiumization, recruitment, frequency, and portfolio-access opportunities.
• Partner with Data & Insights, Finance, Digital Commerce, Marketing, Portfolio OBPPC, Retail Strategy & Digital Capability, and RGM Execution to integrate relevant data and improve segmentation precision.
• Establish analytical standards, data requirements, documentation, and quality controls so segmentation can be applied consistently across NAOU.
• Provide strategic recommendations to the Senior Director II and senior RGM leaders, clearly articulating trade-offs, risks, and value pools.
• Coach team members on analytical methods, use‑case design, and application of the segmentation framework.
• Apply agile, test‑and‑learn approaches to continuously improve the segmentation methodology and priority use cases.

Job description

The Coca-Cola Company in Atlanta, GA seeks a Director, RGM Segmentation Framework to lead the NAOU segmentation framework across consumers, shoppers, occasions, channels, outlets, customers, geographies, and digital/physical environments. You will quantify growth pools, develop de-averaging methodologies, and translate segmentation into strategic use cases to inform OBPPC decisions.

Responsibilities include building taxonomy, prioritizing growth opportunities, and delivering rigorous segment