Director, Rare Disease HCP Marketing — Hybrid (Cambridge)

Ipsen; Cambridge (MA); Hybrid; USD 191,000 - 265,000; Full time

Benefits offered by this job

401(k) with company contributions

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Short-term Disability

Long-term Disability

Flexible Spending Accounts

Parental Leave

Paid Time Off

Winter Shutdown

Well-being Allowance

Commuter Benefits

Job summary

Ipsen in Cambridge, MA seeks a seasoned Director, BYLVAY Marketing to lead strategic development and execution for the adult patient segment. You will drive awareness, education, and engagement among healthcare providers, balancing global strategy with US market needs.

The role requires 12+ years in biopharma marketing, strong leadership, and ability to influence senior stakeholders. Expect hybrid work from our Cambridge headquarters and travel to key events as needed.

Qualifications

• At least 12 years in Biopharma commercial roles; 7+ years in pharma/biotech marketing.
• Sales or field-based experience is strongly preferred.
• Must demonstrate strategic thinking, leadership, and cross-functional collaboration.
• Strong written and verbal communication; ability to influence senior stakeholders.
• Willingness to travel to congresses, advisory boards, and meetings as needed.
• Hybrid work requirement: 3 days/wk from Cambridge, MA HQ.

Responsibilities

• Develop and operate the annual tactical plan and budget for the US market.
• Own adult segment strategy, messaging, and materials for Bylvay.
• Deliver revenue and profitability targets for the brand.
• Lead cross-functional planning and execution with sales, analytics, and field teams.
• Monitor performance, risks, opportunities, and adjust plans to maximize ROI.

Skills

Biopharma marketing

Commercial marketing

Cross-functional leadership

Healthcare marketing to HCPs

Stakeholder influence

Travel flexibility

Education

MBA or advanced degree

Job description

Ipsen in Cambridge, MA seeks a seasoned Director, BYLVAY Marketing to lead strategic development and execution for the adult patient segment. You will drive awareness, education, and engagement among healthcare providers, balancing global strategy with US market needs.

The role requires 12+ years in biopharma marketing, strong leadership, and ability to influence senior stakeholders. Expect hybrid work from our Cambridge headquarters and travel to key events as needed.