Director, Oncology Value & Access Marketing Strategy

IPSEN; Cambridge (MA); Hybrid; USD 191,000 - 260,000; Full time

Job summary

Ipsen in Cambridge, MA seeks a Director, Value and Access, Marketing & Strategy aligned to Oncology. You will develop innovative value propositions, oversee access marketing materials, and lead enterprise marketing to ensure integrated brand campaigns across the Oncology BU.

You will partner with senior leaders, vendors, and agencies to manage budgets, launches, and strategic plans, while shaping culture and driving cross-functional alignment.

Qualifications

• 8–10 years of payer marketing and reimbursement experience in biopharma.
• Experience with brand launches and market access strategies.
• Strong cross-functional collaboration and senior stakeholder engagement.
• Proven budget management and agency partnership experience.

Responsibilities

• Determine marketing resource needs for V&A verticals within Oncology BU.
• Develop value propositions for formulary decision makers.
• Lead V&A launch planning for current and future launches.
• Collaborate with brand teams to align access marketing resources.
• Review and create materials with vendors, ensuring strategy alignment.
• Oversee budget management and quarterly business reviews.
• Present to OBULT and leadership with performance updates.

Skills

Payer marketing

Reimbursement tools

Cross-functional collaboration

Launch planning

Budget management

Agency management

Strategic planning

Communication

Leadership

Education

BA/BS

MBA or advanced degree

Job description

Ipsen in Cambridge, MA seeks a Director, Value and Access, Marketing & Strategy aligned to Oncology. You will develop innovative value propositions, oversee access marketing materials, and lead enterprise marketing to ensure integrated brand campaigns across the Oncology BU.

You will partner with senior leaders, vendors, and agencies to manage budgets, launches, and strategic plans, while shaping culture and driving cross-functional alignment.