Patient Digital Marketing Lead | Rare Disease Strategy

Pharvaris; West Virginia; Hybrid; USD 170,000 - 210,000; Full time

Job summary

Pharvaris in Lexington, MA is seeking a Patient Digital Marketing Lead to shape how patients and caregivers engage digitally across the brand portfolio. You will define the immediate and long-term vision for the company’s digital presence across channels, ensuring alignment with brand strategy and business goals.

The role requires 5+ years in biopharma marketing, including U.S. launches, with strong collaboration across Patient Advocacy, Medical, and Marketing teams.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5+ years of biopharmaceutical industry experience with at least 3 years in U.S. marketing.
• Experience developing and executing branded and unbranded marketing initiatives.
• Experience in rare disease and/or specialty markets with meaningful competitive complexity.
• Prior U.S. launch experience preferred.
• Demonstrated ability to build strong partnerships across internal teams and external stakeholders.
• Strong scientific and medical acumen for patient/caregiver communications.

Responsibilities

• Develop and execute end-to-end omni-channel patient strategy across channels.
• Translate brand strategy into compliant patient-facing tactics (unbranded and branded sites, media, social, CRM).
• Optimize digital performance using analytics and audience insights to maximize ROI.
• Communicate and champion patient brand strategy with stakeholders and partners.
• Partner with MLR to deliver high-impact patient marketing initiatives and equity of execution.
• Generate insights on patient journeys and translate into actionable tactics.
• Manage external agencies to deliver high-quality work on time and within budget.

Skills

Biopharma marketing experience

U.S. marketing

Branded and unbranded marketing

Launch experience

Cross-functional collaboration

Scientific/medical communications

Stakeholder management

Education

Bachelor's degree

MBA preferred

Job description

Pharvaris in Lexington, MA is seeking a Patient Digital Marketing Lead to shape how patients and caregivers engage digitally across the brand portfolio. You will define the immediate and long-term vision for the company’s digital presence across channels, ensuring alignment with brand strategy and business goals.

The role requires 5+ years in biopharma marketing, including U.S. launches, with strong collaboration across Patient Advocacy, Medical, and Marketing teams.