Strategic US HCP Lupus Marketing Director

PR Girl Manifesto; Cambridge (MA); On-site; USD 199,000 - 274,000; Full time

Job summary

Biogen is seeking a Director of US HCP Marketing for Lupus in Cambridge, MA. You will lead the integrated HCP strategy and launch plan across lupus indications, translating scientific insights into compelling messaging and comprehensive promotion across channels.

You will shape personal and non-personal promotion, drive cross-functional collaboration, and manage budgets and programs to ensure launch readiness and sustained HCP engagement in a fast-paced, regulated environment.

Qualifications

• Bachelor's degree required; MBA or advanced degree in business, marketing, life sciences, or related field preferred.
• 10+ years of broad commercial experience in the pharmaceutical/biotech or healthcare industry, including 5+ years in marketing.

Responsibilities

• Lead the US HCP strategy and launch plan across lupus indications and aligned brand positioning.
• Own HCP personal and non-personal promotion, including campaigns, tools, and channel strategy.
• Drive cross-functional leadership, governance, budget management, and performance measurement across complex workstreams.

Skills

HCP marketing

Omnichannel

Launch leadership

Budget management

Education

Bachelor's degree

MBA or advanced degree

Job description

Biogen is seeking a Director of US HCP Marketing for Lupus in Cambridge, MA. You will lead the integrated HCP strategy and launch plan across lupus indications, translating scientific insights into compelling messaging and comprehensive promotion across channels.

You will shape personal and non-personal promotion, drive cross-functional collaboration, and manage budgets and programs to ensure launch readiness and sustained HCP engagement in a fast-paced, regulated environment.