Director, Public Affairs & Programmatic Sales

IQM Advertising; Washington (District of Columbia); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Employer-paid healthcare

401(k) with company match

Well-being benefits

Job summary

IQM is seeking an experienced Sales Director, Public Affairs to lead a personal book of business and drive revenue with public affairs firms, trade associations, corporate government relations teams, lobbying organizations, and issue advocacy groups.

You will lead the full sales cycle from prospecting and pitching through negotiation and close, while partnering closely with Ad Operations and Customer Success to ensure seamless activation on IQM's DSP and DMP.

Qualifications

• 4 to 6+ years of experience in ad tech, digital media sales, or programmatic platforms, with strong understanding of data driven campaign execution.
• 4 to 8+ years of experience in public affairs, issue advocacy, corporate government relations, or campaign consulting, with deep familiarity across the full advocacy lifecycle.
• Proven ability to meet or exceed seven figure sales quotas in competitive public affairs or advocacy advertising environments.
• Strong understanding of DSPs, DMPs, stakeholder audience data, issue-based targeting, and measurement within public affairs media.
• Comfortable navigating bipartisan and multi-stakeholder environments and building long term trust with senior decision makers.
• Highly organized, strategic, and motivated by owning outcomes in fast-paced advocacy and policy environments.

Responsibilities

• Sales and Revenue Generation: Identify, pursue, and close direct sales opportunities with public affairs firms, trade associations, corporate government affairs teams, and issue advocacy organizations. Own the full sales cycle from prospecting through close, ensuring strong deal flow and accurate forecasting.
• Account Growth and Strategy: Develop strategic account plans to expand IQM’s footprint across the public affairs and issue advocacy ecosystem. Drive renewals and incremental spend through consultative selling and long term relationship building.
• Client Advisory: Serve as a trusted advisor by aligning IQM’s data, platform, and audience capabilities with issue campaign objectives. Guide clients on stakeholder audience targeting, legislative district precision, and compliant programmatic execution across year-round advocacy efforts.
• Cross Functional Collaboration: Partner closely with Ad Operations, Customer Success, and Marketing teams to support onboarding, campaign execution, post campaign analysis, and client enablement.
• Market and Product Feedback: Gather client insights and competitive intelligence to inform product development and strategic roadmaps. Stay current on public affairs data partnerships, programmatic trends, and regulatory developments affecting issue advocacy and corporate communications.
• Pipeline and Reporting: Maintain accurate deal records, activity tracking, and forecasts in HubSpot. Contribute to pipeline reviews and share best practices across the Political and Advocacy Sales team.

Skills

Ad tech sales

Public affairs

Quota attainment

DSP/DMP knowledge

Stakeholder engagement

Strategic thinking

Tools

HubSpot

Excel

LinkedIn Sales Navigator

Job description

IQM is seeking an experienced Sales Director, Public Affairs to lead a personal book of business and drive revenue with public affairs firms, trade associations, corporate government relations teams, lobbying organizations, and issue advocacy groups.

You will lead the full sales cycle from prospecting and pitching through negotiation and close, while partnering closely with Ad Operations and Customer Success to ensure seamless activation on IQM's DSP and DMP.