Director, Programmatic Activation & Growth

Adelphi Group; New York (NY); Hybrid; USD 120,000 - 230,000; Full time

Job summary

Omnicom is seeking a Senior Programmatic Media Lead to drive advanced programmatic strategies across search, display, social, and video for key clients. You will guide campaign design, optimize performance, and coordinate with cross-functional teams to ensure objectives are met.

You’ll manage budgets, deliver insights, mentor a large team, and contribute to a multi-year programmatic vision for the agency. In-office presence is required as part of a hybrid model.

Qualifications

• Experience leading programmatic media strategies across multiple channels.
• Ability to set budgets, KPIs and measurement frameworks.
• Strong leadership and mentoring for large teams.
• Excellent communication with clients and cross-functional partners.

Responsibilities

• Create and drive best-in-class programmatic media strategies to meet client objectives.
• Lead digital innovation and guidance on campaign design and success metrics.
• Coordinate with Tactical Planning for efficient campaign setup and optimization.
• Present results and insights to clients and strategy teams.
• Oversee budgets and deliver credible thought leadership on programmatic.
• Manage costs while exceeding performance and viewability goals.

Skills

Programmatic media

Budget management

Team leadership

Client communication

Job description

Omnicom is seeking a Senior Programmatic Media Lead to drive advanced programmatic strategies across search, display, social, and video for key clients. You will guide campaign design, optimize performance, and coordinate with cross-functional teams to ensure objectives are met.

You’ll manage budgets, deliver insights, mentor a large team, and contribute to a multi-year programmatic vision for the agency. In-office presence is required as part of a hybrid model.