Director, Programmatic

OMDUS OMD USA LLC; United States; Hybrid; USD 150,000 - 160,000; Full time

Job summary

OMD seeks a Senior Programmatic Leader to drive strategy and testing across the programmatic ecosystem, partnering with the Omnicom Center of Excellence to shape channel innovation and best practices. You will guide activation teams to deliver integrated campaigns that push performance and growth.

The role requires deep data fluency, strong client relationships, and the ability to translate insights into effective media strategies across digital and direct channels.

Qualifications

• 8+ experience in digital with heavy programmatic and direct media skills
• Deep technical expertise on data and digital
• Omnichannel perspective and know-how
• Strong technical knowhow with high level strategy and creative tactics

Responsibilities

• Lead programmatic strategy for agency partners and supervise strategic testing across the programmatic ecosystem
• Partner with Omnicom Center of Excellence to develop and improve ways of working and viewpoints on channel innovation
• Drive programmatic thought leadership within the holistic process with agency activation teams
• Develop activation strategy across channels and buy types to deliver partner goals
• Lead and develop Playbook, Roadmap, Learning Agenda and Engagement Model for the programmatic channel

Skills

Programmatic strategy

Client leadership

Data-driven decisions

Channel innovation

Job description

Agency: Omd Job Function: Media Job Subfunction: Media Planning and Buying

Job Description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect

Our success is underwritten by our core principles:

• Dynamic diversity.Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
• Radical collaboration.Connecting a diverse group of people through instinctive structures, skills and mindsets.
• Rapid prototyping.Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses.

All of which is underpinned by a commitment to total transparency.

Qualifications

8+ experience in digital with heavy programmatic and direct media skills – equal parts technically savvy and strategic Deep Technical expertise on all things data and digital. Provides omni-channel perspective and know-how. While a core deep digital expertise is critical, be able to apply across channels to off/online mediums Comes from a place of core/native Digital and data centricity. Strong technical knowhow/implementation as well as high level strategy and creative tactics as well as vertical/horizontal (across mediums, marketing etc.) Passionate about changes in the marketplace and eager to share updates regularly to inform clients and be a ‘go-to’ resource on all things media Highly responsive to crucial demands/requests Confident in building strong relationship with key clients as the thought leader in the programmatic space

Responsibilities

Lead Programmatic strategy for agency partners, developing recommendations, learning agendas, and strategic testing across the programmatic ecosystem. Partner with Omnicom Center of Excellence to develop and improve ways of working and points-of-view on channel innovation. Drive Programmatic thought leadership within the holistic process in partnership with agency activation team. Focus on programmatic innovation and be a champion for the program. Support agency partners and activation team in building strong holistic campaigns that lean into channel best practices and drives innovation. Develop programmatic activation strategy across channels and buy types to deliver on agency partner goals. Review of new solutions and partners as applicable. Lead and develop Playbook, Roadmap, Learning Agenda and Engagement Modelfor the Programmatic channel. Supports programmatic adoption across the agency. Updates SME on new developments across advertiser operating models. Help toidentifyand lead/pilot innovative opportunities (e.g.advanced TV, cross-channel planning, etc.). Co-Lead quarterly partner Programmatic performance reviews & education sessions Responsible for growing the programmatic knowledge and skill set across OMD. Works infacilitatingtraining and knowledgeshareacross IM & agency with SMEcounterpart.

#LI-SO1 #OMD $150,000-$160,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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