Senior Manager, Video & Programmatic Media - Enterprise Growth

Ovative Group; Minneapolis (MN); On-site; USD 111,000 - 186,000; Full time

Benefits offered by this job

Office access MSP NYC CHI

Travel to Minneapolis HQ

401k match

Excellent health insurance

Generous vacation policy

Sabbatical program

Job summary

Ovative Group is seeking a Senior Manager, Video & Programmatic Media (VPM) to shape enterprise-level Video, Audio, and Programmatic Display strategies across complex client portfolios. This role integrates Linear and Digital Video investments within the EMR framework to drive measurable business outcomes.

The Senior Manager sets long-term strategic direction, leads executive-level client relationships, and drives cross-functional integration across media, measurement, and creative teams.

Qualifications

• 8+ years of experience directly responsible for enterprise-level Video/Audio/Programmatic media programs.
• 4+ years of people management experience, including managing direct reports and leading teams through change.
• Proven track record driving strong performance outcomes through VPM channels (incremental revenue, profitability, EMR lift, brand and full-funnel outcomes).
• Proven track record leading integrated planning and activation across multiple channels or brands.
• Deep experience with performance-based, direct response, and full-funnel media programs.
• Deep experience with major buying and measurement platforms (e.g., The Trade Desk, DV360, Google Ads/YouTube, verification tools such as DoubleVerify/MOAT/IAS, TV tools such as Nielsen/SQAD/Kantar/Strata).
• Skilled at translating complex data into clear, influence-ready narratives for senior stakeholders.
• Exceptional communication and client relationship skills — comfortable navigating ambiguity, difficult conversations, and executive-level discussions.
• Strong conceptual and analytical problem-solving skills; able to bring structured thinking and sound judgment to complex decisions.

Responsibilities

• Provide senior oversight on planning, activation, and optimization across Linear/CTV, OLV/YouTube, Audio, and Programmatic Display/Native.
• Ensure high standards of executional excellence (QA, UTG/SOT, pacing, budget management) and drive continuous process and automation improvements.
• Lead test-and-learn agendas and performance readouts that turn data into clear, actionable decisions for clients and internal teams.
• Maintain strategic relationships with platform and media partners to unlock innovation, alpha/beta opportunities, and performance gains.
• Own senior client relationships and overall VPM performance for a set of complex, high-impact accounts.
• Lead day-to-day and quarterly strategy, planning, and readouts across Video, Audio, and Display/Programmatic, tying recommendations to EMR and enterprise outcomes.
• Influence executive client stakeholders to evolve media, measurement, and operating models in ways that unlock incremental, enterprise-level impact.
• Set integrated VPM roadmaps that connect upper- and lower-funnel tactics and align with cross-channel partners.
• Serve as a VPM SME in cross-functional initiatives, translating channel expertise into clear, integrated plans and test agendas.
• Codify and scale best practices, playbooks, and training that elevate VPM quality and consistency across teams.
• Manage and develop multi-level teams and people leaders, setting clear expectations and development plans.
• Build and continuously improve operating rhythms that enable a high-performing, inclusive team.
• Foster a culture of accountability, coaching, and engagement, ensuring team members understand how their work ladders to total business goals.

Skills

Strategic leadership

Client relationship management

Data storytelling

Cross-channel planning

Team leadership

Tools

The Trade Desk

DV360

Google Ads/YouTube

DoubleVerify

MOAT

IAS

Nielsen

Kantar

Strata

Job description

Ovative Group is seeking a Senior Manager, Video & Programmatic Media (VPM) to shape enterprise-level Video, Audio, and Programmatic Display strategies across complex client portfolios. This role integrates Linear and Digital Video investments within the EMR framework to drive measurable business outcomes.

The Senior Manager sets long-term strategic direction, leads executive-level client relationships, and drives cross-functional integration across media, measurement, and creative teams.