Director, Programmatic Commerce & Retail Media

Mindshare; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Paid time off

Employee mental health awareness days

Job summary

Mindshare is seeking a Director, Programmatic Commerce in New York to drive excellence in programmatic retail activations, lead audience and creative strategy, and manage day‑to‑day campaign setup, management, and reporting across retailer networks and DSPs. You will collaborate with client teams to maximize retail media impact and deliver best‑in‑class results.

The role requires 7+ years in biddable media or paid ecommerce, with strong leadership skills, and a deep understanding of retail

Qualifications

• 7+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).

Responsibilities

• Manage a team of direct reports and their career development.
• Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Partner with agency and client teams to help navigate the Commerce activation landscape.
• Utilize GroupM Commerce capabilities to service and deliver best‑in‑class solutions that accomplish client's business objectives.
• Proactively identify opportunities for process improvements that can help teams work better together and with our clients.
• Lead the incorporation of cross‑channel testing and optimization strategies.
• Assist in developing frameworks, case studies, trainings, and other content to continuously raise the bar of biddable Commerce media‑buying teams.
• Manage relationships with select priority Commerce partners to ensure development & delivery of best‑in‑class biddable campaigns.
• Effectively create and deliver presentations and thought leadership to clients.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across programmatic partners.
• Lead the adoption of GroupM Commerce for new business and existing accounts.
• Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.

Job description

Mindshare is seeking a Director, Programmatic Commerce in New York to drive excellence in programmatic retail activations, lead audience and creative strategy, and manage day‑to‑day campaign setup, management, and reporting across retailer networks and DSPs. You will collaborate with client teams to maximize retail media impact and deliver best‑in‑class results.

The role requires 7+ years in biddable media or paid ecommerce, with strong leadership skills, and a deep understanding of retail