Director, In-Store & DOOH Commerce Media

ADP, Inc.; New York (NY); On-site; USD 125,000 - 170,000; Full time

Job summary

IAB in New York is seeking a Director of Retail Media to shape the future of in-store and DOOH commerce media. You will lead strategic roadmap, convene industry groups, and translate complex industry needs into actionable standards and educational resources.

This role requires 6+ years in store/media analytics, strong storytelling for senior audiences, and the ability to drive multi-stakeholder initiatives across retailers, brands, agencies, and networks.

Qualifications

• 6+ years of experience in in-store media, retail media, DOOH, or adjacent commerce media roles.
• Strong communication with senior audiences; able to translate complexity into narratives.
• Experience leading cross-industry working groups and industry events.

Responsibilities

• Set the vision for in-store & DOOH commerce media with strategic roadmap.
• Lead cross-industry working groups and convene industry forums.
• Create market-moving thought leadership through whitepapers and presentations.
• Oversee multi-stakeholder initiatives from concept through delivery.
• Represent the Commerce Center at industry events and with partners.

Skills

In-store media

Retail media

DOOH

Analytics

Job description

IAB in New York is seeking a Director of Retail Media to shape the future of in-store and DOOH commerce media. You will lead strategic roadmap, convene industry groups, and translate complex industry needs into actionable standards and educational resources.

This role requires 6+ years in store/media analytics, strong storytelling for senior audiences, and the ability to drive multi-stakeholder initiatives across retailers, brands, agencies, and networks.