Director, Programmatic Ad Product Innovation

Adweek; New York, Northern (NY, KY); Hybrid; USD 124,000 - 200,000; Full time

Job summary

Spectrum Reach, a Charter Communications brand, seeks a Director of Ad Product Development to lead automated ad decisioning and serving capabilities for thousands of clients. You will own the roadmap for programmatic monetization, ad serving, and self-service campaign management, collaborating across stakeholders in a matrixed environment.

The role requires hands-on experience in programmatic and/or agentic media buying and deep OTT/streaming platform knowledge, with a focus on driving revenue

Qualifications

• At least 5 years of Product Mgmt/Development experience.
• Strong understanding of Programmatic (DSP and SSP).
• Hands-on experience with programmatic and/or agentic media buying.

Responsibilities

• Define and own the product roadmap for programmatic monetization, ad serving, agentic media sales, self-service campaign management, and supply quality monitoring.
• Integrate workflows and establish best practices for algorithmic and agentic media activation, execution, optimization, and reporting.
• Lead, develop, and mentor a team of product managers. Set priorities, remove roadblocks, and support career growth.
• Lead vendor and partner evaluations, meetings, and commercial contract negotiations; interface with external executives as needed.
• Advise senior leadership on key opportunities, risks, and potential partnerships.
• Partner with cross-functional teams to ensure proper testing, integration, activation, and ongoing support.
• Translate sales and market needs into compelling product opportunities; build consensus on priorities.
• Convert business strategy into a portfolio product roadmap; define MVPs and release plans.

Skills

Programmatic buying

Agentic media

OTT streaming

DSP/SSP

Job description

Spectrum Reach, a Charter Communications brand, seeks a Director of Ad Product Development to lead automated ad decisioning and serving capabilities for thousands of clients. You will own the roadmap for programmatic monetization, ad serving, and self-service campaign management, collaborating across stakeholders in a matrixed environment.

The role requires hands-on experience in programmatic and/or agentic media buying and deep OTT/streaming platform knowledge, with a focus on driving revenue