Digital Activation Manager — Programmatic Growth Lead

Adelphi Group; Chicago (IL); On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media in Chicago is seeking a Manager, Digital Activation to lead programmatic campaigns and define cutting-edge online marketing techniques. You will translate client needs into clear campaign objectives and guide cross-functional teams.

The role emphasizes data-driven decision making, budget management, and collaboration with Strategy and activation teams to optimize performance, with in-office requirements.

Qualifications

• Experience in digital programmatic buying using DSPs such as The Trade Desk or DV360.
• Experience managing a small team and coordinating multiple priorities.
• Experience with client-facing interactions and data-driven optimization.
• Strong Excel skills and ability to interpret large data sets.

Responsibilities

• Implement and optimize digital planning and programmatic buying processes.
• Oversee day-to-day activation team operations.
• Manage budgets across campaigns.
• Guide campaign design and DSP usage for success.
• Coordinate with Strategy to align goals and report insights.
• Handle billing and reconciliation for programmatic.
• Incorporate BI tools and new data sources.
• Advise vendors and internal teams.

Skills

Programmatic buying

The Trade Desk

DV360

Team management

Client interaction

Data analysis

Cost management

Excel

Cross-functional collaboration

Cross-functional influence

Tools

DoubleVerify

Job description

Omnicom Media in Chicago is seeking a Manager, Digital Activation to lead programmatic campaigns and define cutting-edge online marketing techniques. You will translate client needs into clear campaign objectives and guide cross-functional teams.

The role emphasizes data-driven decision making, budget management, and collaboration with Strategy and activation teams to optimize performance, with in-office requirements.