Director, Product Marketing — Generative Braces Leader

LightForce Orthodontics; United States; Remote; USD 170,000 - 230,000; Full time

Benefits offered by this job

PTO/Paid Holidays

Medical, Dental, and Vision plans

Paid parental leave

Workplace perks such as food/coffee

Job summary

LightForce Orthodontics is redefining orthodontics with AI-driven, personalized treatment planning and fully digital workflows. We seek a Director of Product Marketing to shape a new category, define strategy, and lead market-facing initiatives that drive adoption and commercial impact.

You will partner with cross-functional teams to translate advanced technology into compelling value propositions, pricing, and campaigns while guiding the product roadmap and go-to-market plans for global growth.

Qualifications

• 12+ years of product marketing experience in MedTech or related field.
• Bachelor’s degree required; master's preferred.
• Strong strategic thinking and differentiated positioning.
• Excellent writing and presentation skills; ability to influence senior leaders.
• Experience owning launches, pricing, and sales enablement.
• Familiarity with orthodontics or dental tech is a strong plus.

Responsibilities

• Define product positioning and messaging for the generative braces category.
• Lead cross-functional go-to-market plans across product, engineering and sales.
• Own pricing architecture and value-based pricing decisions.
• Plan and execute integrated campaigns and launches.
• Translate technology into clinically and commercially compelling value.
• Measure impact with KPIs and optimize campaigns.

Skills

Product marketing leadership

Pricing strategy

Go-to-market

Campaign management

Strategic thinking

Analytical skills

Communication

Education

Bachelor's degree

Tools

Salesforce CRM

Marketing analytics tools

Job description

LightForce Orthodontics is redefining orthodontics with AI-driven, personalized treatment planning and fully digital workflows. We seek a Director of Product Marketing to shape a new category, define strategy, and lead market-facing initiatives that drive adoption and commercial impact.

You will partner with cross-functional teams to translate advanced technology into compelling value propositions, pricing, and campaigns while guiding the product roadmap and go-to-market plans for global growth.