Director of Generative Braces Marketing (Hybrid)

LightForce Orthodontics; Boston (MA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

PTO/Paid Holidays

Medical, Dental, and Vision plans

401k Retirement plan

Fringe benefits

Paid parental leave

Workplace perks such as food/coffee

Job summary

LightForce Orthodontics is seeking a Director of Product Marketing to define the category of generative braces, shape product strategy, and lead market entry efforts in collaboration with a VP of Global Marketing. You will translate advanced technology into differentiated product positioning, campaigns, and commercial impact while working closely with engineering, clinical affairs and the commercial team.

The role offers hybrid work options in the Boston area and demands 12+ years in product

Qualifications

• 12+ years of product marketing experience in medical devices/MedTech or dental tech.
• Bachelor's degree required; master's preferred.
• Strong ability to develop differentiated product positioning and go-to-market plans.
• Exceptional writing, messaging, and presentation skills.
• Experience owning product launches, campaigns, pricing strategy and sales enablement.

Responsibilities

• Define product positioning and messaging for LightForce as an integrated generative braces system.
• Lead pricing architecture and portfolio strategy with finance and leadership.
• Own strategy and execution of integrated product marketing campaigns and launches.
• Lead go-to-market planning for new products and features; enable sales and adoption programs.
• Translate AI treatment planning and clinical workflows into compelling messaging.

Skills

Product marketing

Strategic thinking

Creative writing

Communication

Analytical skills

Education

Bachelor's degree

Master's degree preferred

Tools

Salesforce CRM

Marketing analytics platforms

3D visualization

Job description

LightForce Orthodontics is seeking a Director of Product Marketing to define the category of generative braces, shape product strategy, and lead market entry efforts in collaboration with a VP of Global Marketing. You will translate advanced technology into differentiated product positioning, campaigns, and commercial impact while working closely with engineering, clinical affairs and the commercial team.

The role offers hybrid work options in the Boston area and demands 12+ years in product