Senior Product Marketing Manager

Ladders; United States; Remote; USD 120,000 - 145,000; Full time

Benefits offered by this job

Primarily remote work

Occasional office visits

Shape a new product marketing function

Cross-functional collaboration

Job summary

Ladders is seeking a Senior Product Marketing Manager to build and lead a new product marketing function for enterprise technology, with a strong emphasis on AI offerings, accuracy, and measurable field impact. The role partners with Product, Finance, Sales and Customer Success to drive clear positioning, pricing, launches, and enablement in a remote work environment.

The candidate will shape strategies, establish processes, and create repeatable launch pipelines while ensuring commercial

Qualifications

• 7+ years of B2B SaaS product marketing experience, including ownership of launches and outcomes.
• Hands-on experience with pricing and packaging strategies, from analysis to rollout.
• Proven track record in building impactful product training that enhances field performance.
• Experience in positioning and commercializing AI capabilities with a focus on accuracy.
• Strong executive communication skills and ability to influence cross-functional teams.
• Builder's mindset with experience in establishing processes in developing functions.

Responsibilities

• Lead positioning and messaging across customer segments, ensuring accuracy in product and AI claims.
• Own and define pricing and packaging strategies, collaborating with Product and Finance for rollout.
• Manage product launches, creating a repeatable process for Sales and Customer Success preparation.
• Develop product training and certification programs for sales teams, measuring impact on performance.
• Transform customer insights into actionable strategies through win/loss analysis and market research.
• Establish the product marketing function, setting priorities and metrics while leveraging AI workflows.

Skills

Product marketing

Pricing strategy

Launch ownership

AI capabilities

Executive communication

Cross-functional influence

Job description

For our client, we are seeking a Senior Product Marketing Manager to join the team of a leader in the Enterprise Technology space.

This role will build and shape a new product marketing function, establishing the strategies and processes needed to support growth. The position will partner closely with Product, Finance, Sales, and Customer Success to bring clear positioning, pricing, launches, and enablement to market. It also calls for a strong focus on AI-related offerings, with an emphasis on accuracy, commercial readiness, and measurable field impact.

Location: Remote

Compensation: $120,000 – $145,000 annually

Responsibilities

• Lead positioning and messaging across customer segments, ensuring accuracy in product and AI claims
• Own and define pricing and packaging strategies, collaborating with Product and Finance for rollout
• Manage product launches, creating a repeatable process for Sales and Customer Success preparation
• Develop product training and certification programs for sales teams, measuring impact on performance
• Transform customer insights into actionable strategies through win/loss analysis and market research
• Establish the product marketing function, setting priorities and metrics while leveraging AI workflows

Qualifications

• 7+ years of B2B SaaS product marketing experience, including ownership of launches and outcomes
• Hands-on experience with pricing and packaging strategies, from analysis to rollout
• Proven track record in building impactful product training that enhances field performance
• Experience in positioning and commercializing AI capabilities with a focus on accuracy
• Strong executive communication skills and ability to influence cross-functional teams
• Builder's mindset with experience in establishing processes in developing functions

Benefits

• Primarily remote work with occasional office visits for collaboration and training
• Opportunity to shape and build a new product marketing function
• Engagement with cross-functional teams, enhancing professional growth
• Access to a dynamic work environment focused on innovation and AI capabilities

Our client is an equal opportunity employer.