Director, Field Marketing

Ladders; United States; Remote; USD 135,000 - 246,000; Full time

Benefits offered by this job

Equity for all employees

Flexible time off and paid volunteer

401(k) contribution and matching

Training and career development

Comprehensive private benefits plan

EAP with mental health services

Fertility support and paid parental

Job summary

The Ladders is seeking a Director, Field Marketing to shape and execute the NA field marketing approach in close partnership with Sales, Channel, and Product Marketing. The director will focus on building pipeline, improving conversion, and aligning investment decisions to measurable revenue outcomes.

This is a highly cross-functional leadership role that combines strategic planning, team development, and performance management.

Qualifications

• 10+ years in Field Marketing, Revenue Marketing, Demand Generation, or related B2B disciplines.
• 5+ years managing teams of four or more direct reports.
• Proven track record in driving pipeline creation and revenue growth with Sales and Channel teams.
• Experience with regional, enterprise, ABM, partner, and alliance marketing strategies.
• Strong analytical skills for data-driven investment decisions and business planning.
• Experience managing multimillion-dollar budgets with measurable ROI.
• Familiarity with modern marketing technologies like CRM and AI-powered solutions.

Responsibilities

• Own and execute North America field marketing strategy aligned with revenue and growth objectives.
• Collaborate with Sales, Channel, and Product Marketing to develop integrated growth plans.
• Lead quarterly and annual planning processes to ensure effective investment allocation.
• Establish a performance-driven model focused on MQL, SQL, and revenue contribution.
• Drive data-driven decision making to identify and address funnel friction and conversion gaps.
• Develop scalable processes using AI and automation to enhance team productivity and campaign effectiveness.
• Oversee marketing programs that increase pipeline progression and revenue impact.

Skills

Field Marketing

Revenue Marketing

Demand Generation

Team leadership

ABM

Pipeline growth

CRM

AI-powered solutions

Tools

CRM

AI-powered solutions

Job description

For our client, we are seeking a Director, Field Marketing to join the team of a leader in the Information Technology space.

This role will shape and execute the North America field marketing approach in close partnership with Sales, Channel, and Product Marketing. The director will focus on building pipeline, improving conversion, and aligning investment decisions to measurable revenue outcomes. This is a highly cross-functional leadership role that combines strategic planning, team development, and performance management.

Location: Remote

Compensation: $135,200 – $246,400 annually

Responsibilities

• Own and execute North America field marketing strategy aligned with revenue and growth objectives
• Collaborate with Sales, Channel, and Product Marketing to develop integrated growth plans
• Lead quarterly and annual planning processes to ensure effective investment allocation
• Establish a performance-driven model focused on MQL, SQL, and revenue contribution
• Drive data-driven decision making to identify and address funnel friction and conversion gaps
• Develop scalable processes using AI and automation to enhance team productivity and campaign effectiveness
• Oversee marketing programs that increase pipeline progression and revenue impact

Qualifications

• 10+ years in Field Marketing, Revenue Marketing, Demand Generation, or related B2B disciplines
• 5+ years managing teams of four or more direct reports
• Proven track record in driving qualified pipeline creation and revenue growth with Sales and Channel teams
• Experience with regional, enterprise, ABM, partner, and alliance marketing strategies
• Strong analytical skills for data-driven investment decisions and business planning
• Experience managing multimillion-dollar budgets with measurable ROI
• Familiarity with modern marketing technologies like CRM and AI-powered solutions

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• 401(k) contribution and matching
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, and disability
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.