Director, Precision Marketing Strategy & Growth Engine

Adelphi Group; Los Angeles (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Omnicom in Los Angeles seeks a Director, Precision Marketing Strategy to orchestrate brand strategy, media activation, creative systems, MarTech enablement, and measurement into a unified performance engine.

You will design the operating model translating signals into creative decisions and lead a team of managers and analysts to drive proactive orchestration and measurable growth before activation begins.

Qualifications

• 8–12+ years in performance strategy, integrated media leadership, media analytics or MarTech.
• Deep understanding in identity resolution, DCO systems, algorithmic buying, and signal governance.
• Proven experience leading multi-disciplinary teams across media, creative, and analytics.
• Ability to design and enforce testing frameworks at scale.
• Strong executive presence and comfort operating at VP/CMO level.
• Commercial instinct and ability to position Precision as a growth driver.

Responsibilities

• Serve as senior strategic liaison across Comms, Ecosystem, Creative, and Marketing Science leadership
• Work with client and internal teams to build performance focused content strategies that deliver on business results and have clearly laid our measurement and learning plans to prove out success
• Elevate creative conversations by anchoring them in performance architecture
• Implement and refine the Precision Operating Model across key accounts
• Architect full-funnel orchestration frameworks aligning Comms, Media, CRM, and Web
• Establish decision trees for scale vs. optimization based on signal performance alongside martech partners
• Lead development of Precision Playbooks (testing rigor, suppression logic, modular creative governance)
• Drive integration of first-party data into Dynamic Creative Optimization (DCO) and activation platforms
• Oversee signal health dashboards and ensure performance outcomes
• Mentor Managers and Analysts, building technical and strategic depth within the team

Skills

Performance strategy

Media analytics

MarTech enablement

DCO systems

Identity resolution

Algorithmic buying

Team leadership

Testing frameworks

Executive presence

Commercial instincts

Job description

Omnicom in Los Angeles seeks a Director, Precision Marketing Strategy to orchestrate brand strategy, media activation, creative systems, MarTech enablement, and measurement into a unified performance engine.

You will design the operating model translating signals into creative decisions and lead a team of managers and analysts to drive proactive orchestration and measurable growth before activation begins.