Senior Director, Storefront Engineering — AI-Powered Global Commerce

Fanatics; San Mateo (CA); Hybrid; USD 265,000 - 331,000; Full time

Job summary

Fanatics is seeking a Senior Director, Storefront Engineering to own the end-to-end storefront pillar across Web and mobile, spanning Home Page, Top Navigation, PDP, and multi-brand surfaces, powering 5+ million SKUs in 180+ countries. You will define a multi-year technical strategy, modernization, and AI-enabled personalization for conversion and fan engagement.

This leadership role guides a globally distributed team across San Mateo, Boulder, Hyderabad, and nearshore partners, building a

Qualifications

• 15+ years of software engineering and leadership experience.
• Extensive frontend architecture experience with React/TypeScript, Node.js, REST APIs, GraphQL.
• Experience with Micro-Frontend, microservices, and design systems at scale.
• Strong analytics literacy (Amplitude/GA4), SQL, and A/B testing.
• AI/ML, vector databases, and personalization platforms a strong plus.

Responsibilities

• Own the end-to-end Storefront pillar (Web and mobile) from Home Page to PDP and merchandising surfaces across multiple brands.
• Define and execute a multi-year technical strategy, modernization, and performance improvements.
• Lead a globally distributed engineering organization and partner with Product, Design, Data Science.

Job description

Fanatics is seeking a Senior Director, Storefront Engineering to own the end-to-end storefront pillar across Web and mobile, spanning Home Page, Top Navigation, PDP, and multi-brand surfaces, powering 5+ million SKUs in 180+ countries. You will define a multi-year technical strategy, modernization, and AI-enabled personalization for conversion and fan engagement.

This leadership role guides a globally distributed team across San Mateo, Boulder, Hyderabad, and nearshore partners, building a