Director, Performance Marketing, Programmatic + Search

NBCUniversal; California (MO); Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) & paid leave

Tuition reimbursement

Job summary

NBCUniversal seeks a dynamic Director, Performance Marketing, Programmatic + Search to lead and execute strategy across Peacock and the Growth Marketing organization. You will manage an in‑house team, drive programmatic and search investments, and partner with analytics, finance, and external platforms to deliver incremental growth.

The role requires 8+ years in performance marketing, strong adtech knowledge, and a proven ability to lead teams through testing and optimization in a fast-paced

Qualifications

• 8+ years in Performance Marketing with deep Programmatic + Search expertise.
• Strong knowledge of Google, Amazon and other programmatic platforms.
• Experience building and leading high-performing teams.
• Familiarity with MMM and MTA measurement.
• Ability to adapt to changing objectives and make data-driven decisions.

Responsibilities

• Own Programmatic + Search strategy and execution.
• Lead day-to-day partner relationships with programmatic platforms.
• Collaborate with Performance Planning and Paid Social to develop media plans.
• Lead and manage a high-performing team of performance marketing experts.
• Collaborate with cross-functional teams to align objectives and measurement.
• Oversee learning agenda, testing roadmap, and translate data into recommendations.
• Guide MarTech and data strategy to activate best-in-class tech solutions.

Skills

Programmatic + Search expertise

Programmatic platforms

Analytical skills

Team leadership

MMM and MTA measurement

Project management

Stakeholder influence

Job description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Hereyou can find more thana job. Here you can be part of a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more.

We are looking for you – a dynamic, data-driven, best-in-class talent to join as theDirector, Performance Marketing, Programmatic + Search. This isan importantrolewithin the Growth Marketing organization, specifically the Performance Marketingteam.You will lead the Programmatic + Searchteamin planning and executing strategies and tactics, leading an in-house team of performance marketingexperts, and delivering strong results for the Peacock business.

Role Overview

You will leadProgrammatic + Searchstrategy, investment, and platform partnerships across Peacock and the broader Performance Marketing organization. You'll execute the vision for howthese channelsdrive incremental growthand engagement, overseescross‑channeltesting and measurement, and serves as a thought partner to Growth Strategy, Analytics, Finance, and external platform partners.

Key Responsibilities

• OwnProgrammatic + Searchstrategyand executionacross platforms includingGoogle,Amazonand others.
• Lead the day-to-day management of partner relationships with Programmaticplatforms, ensuring the partners are delivering against Peacock business goals and driving innovation.
• Partner withcounterpartson the Performance Planning and Paid Socialteams to develop efficient media plans for Standalone and Always On performance campaigns.
• Leadand manageahigh-performingteam ofPerformance marketingexperts, serving as the primary decision-maker on campaign execution,optimizationsand channel strategy.Develop the team viaregular feedback, career guidance, and leadership that fosters growth, curiosity, rigorous testing, and constructive debate.
• Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of businessobjectives, deployment of effective measurementsolutionsand generation ofnew approachesto challenges.
• Oversee the Learning Agenda and testing roadmap, translating performance data and experimentation into clear strategic recommendations for senior leadership.
• Guide overallMarTechand data strategy to activate best-in‑class tech solutions and emerging technologies.

• 8+ years of experience inPerformanceMarketing, with deepProgrammatic + Searchexpertise.
• StrongProgrammaticplatformand AdTechknowledge(Google,Amazonand others)and partner management skills.
• Strong analytical skills anddemonstratedability to connect data, strategy, and storytellingtoproviderecommendations and direction.
• Experience leading teams and developing high-performing talent.
• Familiarity with testing methodologies, experimentaldesignandability to input into learning agenda.
• Experience working with MMM andMTAmeasurement and planning solutions.
• Ability to thrive in a dynamic business with changingobjectives. Ability to make decisionswith varying levels of direction/available data.
• Strong project management and prioritization skills.
• Proven experience leading teams, developing talentand influencing senior stakeholders

Desired Characteristics

• Experience with onboarding and implementing DCOsolutions
• Experience withcampaign automation tools, automatedand AI-powered workflows
• Experienceoperatinginafar‑paced,cross‑functionalmedia or streamingor D2Cenvironment
• Self‑motivated and results orientedwith a high regard for attention to detail

Additional Requirements

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in‑office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $140,000 - $175,000 (bonus and long‑term incentive eligible).

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].