Lead VP, Performance Marketing – Channels

NBCUniversal; New York (NY); Hybrid; USD 190,000 - 245,000; Full time

Job summary

NBCUniversal seeks a Vice President of Performance Marketing – Channels in New York to lead Paid Social, Programmatic, and Paid Search. You will manage an in-house team, drive cross-channel testing, and partner closely with Growth Strategy and Finance to optimize performance.

The role requires deep channel expertise, data-driven decision making, and a track record of leading performance teams in a fast-paced media environment. Hybrid work arrangement in NY is offered.

Qualifications

• 12+ years of performance marketing experience.

Responsibilities

• Own Paid Social, Programmatic and Paid Search strategy and execution across major platforms.

Skills

Paid Social

Programmatic

Paid Search

Leadership

Analytics

A/B testing

Media MMM/MTA

Tools

DV360

YouTube

Meta

TikTok

Job description

NBCUniversal seeks a Vice President of Performance Marketing – Channels in New York to lead Paid Social, Programmatic, and Paid Search. You will manage an in-house team, drive cross-channel testing, and partner closely with Growth Strategy and Finance to optimize performance.

The role requires deep channel expertise, data-driven decision making, and a track record of leading performance teams in a fast-paced media environment. Hybrid work arrangement in NY is offered.