Associate Director, Mobile Experience Lead

Novo Nordisk A/S; Plainsboro Township (NJ); On-site; USD 152,000 - 210,000; Full time

Job summary

Novo Nordisk is seeking an Associate Director of NovoCare Mobile Business Owner to shape and grow the NovoCare mobile experience as a core consumer engagement channel across Novo Nordisk’s portfolio.

You will define how NovoCare shows up in mobile, set business priorities and KPIs, and coordinate brand, CRM, loyalty and content to deliver a compliant, engaging consumer journey.

This role combines consumer marketing, content strategy, and cross-functional leadership in a regulated environment.

Qualifications

• Bachelor's degree required; master's degree preferred.
• 8+ years of experience in consumer marketing, digital marketing, CRM, brand marketing or related roles.
• Strong experience developing consumer-facing promotional messaging and moving content through medical, legal, regulatory and promotional review processes.
• Experience managing content and priorities across multiple brands, audiences or stakeholders while maintaining a coherent consumer experience.
• Strong understanding of mobile, CRM, web or other digital engagement channels and how messaging, content and journeys work together across the consumer lifecycle.

Responsibilities

• Mobile Experience Business Ownership: define direction, priorities and performance goals for the NovoCare mobile experience.
• Consumer Marketing and Messaging: translate strategies into clear consumer messaging and promotional content within the mobile channel.
• Content Strategy and Activation: build and manage the content roadmap for NovoCare Mobile and ensure cross-brand activation.
• Promotional Review Leadership: lead content through medical, promotional and regulatory review processes for timely activation.
• Cross-Brand Coordination: act as central business partner to brands, ensuring a coherent NovoCare experience.
• Marketing Pull-Through: collaborate with CRM, Social & Digital and brand teams to connect campaigns to the mobile experience.
• Business KPIs and Performance: define and monitor KPIs for activation, engagement and content interaction.
• Cross-Functional Execution: work with Marketing, Medical, Legal, Regulatory, Compliance, Privacy, CRM, Membership, Analytics and Digital partners.
• Roadmap Prioritization: maintain a clear roadmap balancing consumer needs and business impact.

Education

Bachelor's degree in Business, Marketing, Strategy, Design or related field

Job description

Novo Nordisk is seeking an Associate Director of NovoCare Mobile Business Owner to shape and grow the NovoCare mobile experience as a core consumer engagement channel across Novo Nordisk’s portfolio.

You will define how NovoCare shows up in mobile, set business priorities and KPIs, and coordinate brand, CRM, loyalty and content to deliver a compliant, engaging consumer journey.

This role combines consumer marketing, content strategy, and cross-functional leadership in a regulated environment.