Director, Partner Experience

Brother USA; New York (NY); Remote; USD 165,000 - 180,000; Full time

Job summary

A leading company in home and office equipment seeks a Director, Partner Experience to enhance partner engagement and drive sales growth. This role involves developing marketing strategies, managing partner programs, and leading a team to achieve commercial objectives. The ideal candidate will have extensive experience in channel marketing and possess strong leadership and communication skills.

Benefits

Healthcare and wellness coverage

401K with employer match

Tuition reimbursement

Paid Time Off

Qualifications

• 10+ years in channel marketing or marketing communications.
• 3+ years in office supplies, software, or consumer electronics industry preferred.

Responsibilities

• Develop and implement channel-specific marketing strategies.
• Lead the definition of the Brother Partner ecosystem.
• Train, mentor, and coach the team.

Skills

Leadership

Communication

Negotiation

Time management

Education

Bachelor’s Degree in Business, Marketing, Communications

Tools

Partner Relationship Management (PRM) portals

Job description

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The Company At a Glance

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.

The Company At a Glance

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.

Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Role at a Glance

The Director, Partner Experience develops and executes strategies that engage, promote, and expand the business of Brother Authorized Partners within the Commercial ecosystem. This role champions the enhancement of the Partner Relationship Platform, establishing it as the central, user-friendly hub where partners can easily access all necessary resources. This position plays a critical role in amplifying Brother’s market presence and driving sales growth across various commercial channels, in alignment with the overall Commercial strategy. The Director collaborates closely with teams across the organization, including the Commercial Sales Group, Product Marketing, Marketing Communications (CXC), and shared services teams. It evaluates and redesigns current partner programs and incentives in partnership with sales teams, and shapes the future roadmap for both the Partner Relationship Platform and the Knowledge Center for partner enablement. Additionally, the Director leads, coaches, and mentors the members of the Partner Experience Team.

Key Duties & Responsibilities

Channel Marketing Strategy

• Develop and implement channel-specific marketing strategies by aligning priorities across sales channels, product portfolios, and investment criticality, in close collaboration with Sales and Product Marketing teams
• Collaborate with Customer Experience (CXC) and Product Marketing teams to ensure marketing communications and partner-facing assets are created in alignment with strategic goals and effectively support channel growth
• Enhance Brother for Business visibility across partner-owned platforms, including websites, digital catalogs, and other sales enablement tools, to drive awareness and conversion
• Drive ROI-focused support for partner-led demand generation by defining strategic involvement in campaigns, events, and other initiatives that stimulate customer engagement and sales
• Deliver consistent co-branded materials and content syndication tailored to each channel type, reinforcing brand identity while supporting partner marketing efforts
• Establish the Brother for Business Excellence Center, an initiative built on a Liquid Learning model, designed to educate, engage, and certify channel partners and their sales-forces - offering rewards and recognition to promote participation and success
  
  
  

Channel Programs and Platforms

• Lead the definition of the Brother Partner ecosystem, partner personas, and partner journey experience to secure adoption and loyalty across all partner platforms
• Provide direction to the Partner Experience Program manager, assuring the PX portals offers our channel partners the best-in-class experiences, including appealing content and easy navigation
  
  
  

Leadership and Team Management

• Train, mentor, and coach the team to perform and achieve the Channel Marketing goals and metrics
• Support the team’s development and become the reference for the Channel using the most updated tools and platforms in Marketing, Marketing Communications, Partner Management Software, Data Analytics, and Event /Industry/Channel shows, among others
• Influence others through communication and collaboration with an enthusiastic approach, resilience, and the agility to correct direction if necessary
• Motivate the team and peers by being a role model that drives change and celebrates achievements
  
  
  

Reporting And Other Duties

• Prepare monthly, quarterly, and yearly reports for various internal groups
• Develop and deliver presentations for various internal and external stakeholders
• Partner with the Commercial Sales team to assist key customers/channels QBRs and events
  
  
  

Key Experience & Qualifications

Education

• Bachelor’s Degree (or equivalent experience) in Business, Marketing, Communications, or related field
  
  
  

Experience

• 10+ years of experience in a combination of: channel marketing, marketing and/or marketing Communications, multichannel responsibilities and omnichannel strategies, and leading and managing a team
• 3+ years of experience in the office supplies, software, or consumer electronics industry - Preferred
  
  
  

Software/Technical Skills

• Knowledge of Partner Relationship Management (PRM) portals
  
  
  

Other Skills, Knowledge, & Abilities

• Ability to think creatively & innovate
• Time management and future planning skills
• Professional presence; excellent negotiation & influence skills
• Ability to exceed targets and accelerate transformation
• Strong communication skills (written/verbal/interpersonal) and ability to build relationships internally and externally
• Ability to lead, develop, and mentor others
• Knowledge of launching products and Social Media Campaigns
  
  
  

Compensation & Schedule For This Role

This role is a remote position with up to 50% travel required.

• The salary (or hiring) range for this position is $165,000 - $180,000 per year
• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
• This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/
  
  
  

Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits

Our Mission, Vision, & Culture

Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture

About Where We Work

Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.

Links to Learn More

To hear more about our business and culture, visit these helpful links:

• Brother’s Product Categories: https://careers.brother-usa.com/our-products
• Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs): https://careers.brother-usa.com/employee-resource-groups-diversity
• Corporate Social Responsibility: https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability
• Work-Life and Flexibility: https://careers.brother-usa.com/lifeatbrother
• Growth and Development: https://careers.brother-usa.com/career-development
• Follow us on LinkedIn: https://www.linkedin.com/company/brother-usa/
  
  
  

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Computers and Electronics Manufacturing

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