Director, Paid Social

WPP Media Limited; Los Angeles (CA); Hybrid; USD 100,000 - 230,000; Full time

Job summary

WPP Media Limited in Los Angeles is seeking a Director, Paid Social to lead day-to-day Paid Social operations and serve as the main contact for the account.

You will provide strategic direction to the digital group, oversee staff career paths, and ensure innovative social plans that meet client objectives across platforms such as Facebook, Instagram, Twitter, Pinterest, and TikTok.

Qualifications

• 7+ years experience planning/buying across all platforms (Facebook, Instagram, Twitter, Pinterest, TikTok).
• Experience with CMS platforms, 3rd Party API technology, Native UIs (Facebook Power Editor).
• Significant client-facing and relationship management experience is required.
• Prior experience managing a team; coaching and mentoring.

Responsibilities

• Formulate Paid Social strategy for client businesses and ensure recommendations align with objectives.
• Lead integration of social efforts and present innovative, business-building social recommendations.
• Lead Associates/Managers in strategic thinking about paid social’s role within the media mix.
• Evaluate performance of Associates/Managers and drive improvements.
• Coordinate work across disciplines and media partners; assist with agency integrations.
• Provide support to regional offices and partners.
• Keep senior management apprised of opportunities, risks and nuances affecting the business.

Skills

Paid Social strategy

Leadership

Client relations

Agency experience

Strategic thinking

Education

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising

Tools

CMS platforms

3rd party API

Facebook Power Editor

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary & Impact
As a Director, Paid Social, you will be accountable for all day-to-day Paid Social operations and be the main point of contact on an account. You will provide strategic direction and leadership in our digital group to deliver the most effective and innovative communication plans. You will also manage the career paths of supporting staff within the Paid Social team.
Skills and Experience

• Formulate Paid Social strategy for client businesses and ensure that recommendations and decisions are consistent with client’s objectives and strategies.
• Assume a lead role in the integration of social efforts and present innovative, business-building, and social recommendations.
• Lead Associates and/or Managers in thinking strategically about paid social’s role within the media mix and help our teams define tactical social strategies and media plans to address client needs.
• Accurately, objectively and constructively evaluate the performance of Associate(s) and/or Manager(s).
• Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and the group.
• Coordinate the work of our disciplines, industry groups and media partners; assist with integration of other client and GroupM agencies.
• Provide support to regional offices and/or partners, where applicable.
• Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 7+ Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
• Experience with CMS platforms, 3rd Party API technology, Native UIs (i.e. Facebook Power Editor).
• Significant client-facing and relationship management experience is required.
• Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor.
• Prior experience in an agency environment is highly desired.
• Exhibit passion through appropriate participation in team, agency, and industry initiatives.

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$100,000 - $230,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.

Voluntary Self-Identification

As set forth in WPP Media’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.