Director, Paid Media & Growth Strategy

Entertainment Places; Williamsburg (VA); Vor Ort; USD 90.000 - 105.000; Vollzeit

Benefits dieser Stelle

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Voluntary Insurance

Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care Flexible SpA

Employee Assistance Program

Legal Assistance Plan

Zusammenfassung

SeaWorld Parks & Entertainment seeks a senior media strategist to oversee the annual paid media plan across TV, radio, digital, and emerging platforms. You will balance brand goals with performance metrics and collaborate with agencies to optimize investment decisions.

The role requires 7–10+ years in integrated media, strong leadership, and the ability to translate data into strategic recommendations for executive teams.

Qualifikationen

• Degree in marketing, advertising, communications, business or related field.
• MBA or master’s degree preferred for senior leadership.
• Experience in integrated media and performance marketing.

Aufgaben

• Develop and lead the annual paid media strategy, budget, and investment across multiple channels.
• Monitor KPIs and build dashboards to communicate marketing effectiveness.
• Lead and partner with agencies and internal stakeholders; present recommendations to senior leadership.

Kenntnisse

Omnichannel marketing

Budget management

Leadership

Analytics & measurement

Ausbildung

Bachelor’s degree in Marketing/Advertising/Communications/Business

MBA or Master’s degree preferred

Jobbeschreibung

SeaWorld Parks & Entertainment seeks a senior media strategist to oversee the annual paid media plan across TV, radio, digital, and emerging platforms. You will balance brand goals with performance metrics and collaborate with agencies to optimize investment decisions.

The role requires 7–10+ years in integrated media, strong leadership, and the ability to translate data into strategic recommendations for executive teams.