Strategic Paid Media Lead

Reply; Atlanta (KS); On-site; USD 90,000 - 130,000; Full time

Job summary

Reply seeks a Senior Media Manager to lead strategy, planning, execution and optimization of integrated paid media programs for our clients.

This is a highly client-facing role for someone who can move comfortably between the big picture and the details—translating business objectives into media strategies, presenting recommendations to senior client stakeholders, and ensuring campaigns deliver measurable results.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or equivalent.
• 5+ years of digital media or performance marketing experience.
• Experience leading paid media strategies for complex client accounts.
• Strong hands-on Google Ads experience (Search & Performance Max).
• Experience across Microsoft Ads, Meta, LinkedIn, YouTube, display or programmatic media.
• Experience managing significant media budgets and making investment recommendations.
• Strong understanding of performance marketing metrics, attribution, tracking and funnel optimization.
• Experience with GA4 and analytics platforms.
• Proven ability to present strategies and performance to senior stakeholders.
• Excellent written, verbal and presentation skills.

Responsibilities

• Lead development of integrated media strategies aligned to client objectives and KPIs.
• Develop cross-channel media plans spanning paid search, paid social, Display/Programmatic, video and emerging channels.
• Develop annual, quarterly and campaign-level media plans and forecasts.
• Serve as a primary media subject-matter expert and trusted advisor for assigned client relationships.
• Lead media conversations during client meetings, presenting strategy, performance, insights and recommendations.
• Translate complex media data into clear business implications for stakeholders and executives.
• Identify opportunities and changes in performance before they become concerns.
• Partner with account and strategy leadership on client planning and executive presentations.
• Oversee campaign architecture, activation, optimization and QA across paid media platforms.
• Manage media budgets, pacing and forecasts, reallocating investment based on performance.
• Analyze campaign data to identify trends and insights.
• Collaborate with analytics to evaluate attribution and measurement quality.

Skills

Google Ads

GA4

Performance Max

Client-facing

Forecasting

Analytics

Education

Bachelor's degree in Marketing/Advertising/Business/Communications

Equivalent professional experience

Tools

Google Tag Manager

Looker Studio

Salesforce

HubSpot

Marketo

Job description

Reply seeks a Senior Media Manager to lead strategy, planning, execution and optimization of integrated paid media programs for our clients.

This is a highly client-facing role for someone who can move comfortably between the big picture and the details—translating business objectives into media strategies, presenting recommendations to senior client stakeholders, and ensuring campaigns deliver measurable results.