Paid Media Strategy Director — Growth & Impact Leader

Publicis Groupe; Plano (TX); On-site; USD 121,000 - 174,000; Full time

Benefits offered by this job

Paid family care

Adoption and fertility support

Pet adoption support

Health and wellness reimbursements

Tuition assistance

Generous PTO and holidays

Flexible work arrangements

Global work program

Job summary

Starcom, part of Publicis Groupe, seeks a Director of Paid Strategy & Planning to lead a media team and guide cross-channel strategies across traditional and digital media. The role focuses on delivering high-impact campaigns, mentoring staff, and driving client value.

You will manage a 10+ person team, oversee $10M+ spend per account, and collaborate with internal and external partners to maximize performance, while leveraging industry tools and data-driven insights.

Qualifications

• 7–10 years of media planning and buying experience, with at least 4 years in digital/interactive marketing and advertising.
• Demonstrated experience in both traditional and digital media, tactical planning, and local media campaign execution.
• Proven leadership and team management experience.
• Bachelor’s degree (BA/BS) from a four-year, accredited college or university.

Responsibilities

• Develops forward-thinking, cross-channel media strategies, including traditional and digital media.
• Advises clients and internal teams on media opportunities, including local media campaign planning.
• Serves as client team lead on medium to large media accounts, managing $10M+ in total media spend.
• Conceives, negotiates, and presents cross-platform media proposals to clients.
• Responsible for upselling services and contributing to business development efforts.
• Guides and supervises a media team of 10+ employees, including hiring, training, coaching, staffing, and performance evaluation.

Skills

Media planning

Team leadership

Digital marketing

Client advisory

Local media

Education

Bachelor’s degree

Tools

Pathmatics

Vivix

Kantar

MRI

Comscore

Prisma

Meta

AdWords

Job description

Starcom, part of Publicis Groupe, seeks a Director of Paid Strategy & Planning to lead a media team and guide cross-channel strategies across traditional and digital media. The role focuses on delivering high-impact campaigns, mentoring staff, and driving client value.

You will manage a 10+ person team, oversee $10M+ spend per account, and collaborate with internal and external partners to maximize performance, while leveraging industry tools and data-driven insights.