Director, P2P & Field Strategy — Oncology

Pfizer; Lake Forest (IL); Hybrid; USD 163,000 - 272,000; Full time

Job summary

Pfizer is seeking a US ELREXFIO Director, P2P and Field Engagement Strategy Lead to shape peer-to-peer programs, congress strategy, and field-ready content for hematology brands. You will partner with Sales, Medical, and Global teams to translate data into messaging and resources that support account growth.

You’ll own KOL exchanges, advisory boards, and speaker programs, coordinating across budgets, timelines, and agencies while driving field adoption and measurable impact in a hybrid US

Qualifications

• Bachelor’s degree required with 8+ years of pharmaceutical marketing or US commercial experience.
• Strong project management skills with ability to flex and prioritize based on business needs.
• Experience with the management of external agencies, project budgets, and timelines.
• Excellent oral, written and presentation skills.
• High learning agility
• Understands how to effectively work on a matrix team.
• Strong business acumen and strategic skills required to analyze data and assess impact of projects.
• Willingness to travel required to represent brand at key congresses and programs, at least 1 per month to be expected.

Responsibilities

• Oversee strategic planning and execution of all P2P content, including speaker programs, product theaters, and third‑party educational initiatives.
• Lead development of core P2P materials ensuring message consistency and refinement across indications.
• Lead and integrate P2P strategies into cohesive promotional plans that drive overall brand performance.
• Own the evolution of ELREXFIO’s KOL and P2P strategy, including KOL exchange formats and advisory boards, partnering with HCP and Launch Leads to turn insights into messaging and content.
• Develop and implement targeted program strategies across educational channels, focusing on customer segments with the greatest potential to drive revenue impact.
• Work with the Account Lead to assess GPO, IPP or 3P opportunities that align with brand strategy; lead the execution of these programs
• Lead Speaker Programs, including but not limited to coordination with Sales, managing the budget, speaker training
• Lead the identification & coordination of local conference opportunities for Sales or KADs
• Oversee and manage MedEd agency partners and vendors to complete projects within approved budget and time frames
• Lead budget planning and forecasting for P2P and field programs, with ownership of spend against plan.
• Contribute to the annual US tactical plan and track KPIs to refine strategy across P2P and field engagement.
• Collaborate across the hematology franchise on planning and alignment.

Skills

Project management

Agency management

Communication

Leadership

Analytical skills

Travel willingness

Education

Bachelor's degree

Job description

Pfizer is seeking a US ELREXFIO Director, P2P and Field Engagement Strategy Lead to shape peer-to-peer programs, congress strategy, and field-ready content for hematology brands. You will partner with Sales, Medical, and Global teams to translate data into messaging and resources that support account growth.

You’ll own KOL exchanges, advisory boards, and speaker programs, coordinating across budgets, timelines, and agencies while driving field adoption and measurable impact in a hybrid US