Director, P2P & Field Engagement Strategy

Pfizer; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Pfizer in the United States is seeking a Director, P2P and Field Engagement Strategy Lead to steer ELREXFIO's peer‑to‑peer programs and field content. You will shape congress strategy, build timely clinical resources, and align with Sales, Medical, and Global teams to accelerate access and adoption of the hematology portfolio.

You will own end‑to‑end P2P execution, supervise MedEd partners, and drive strategic program development with cross‑functional partners to maximize impact across

Responsibilities

• Oversee strategic planning and execution of all P2P content, including speaker programs, product theaters, and third‑party educational initiatives.
• Lead development of core P2P materials ensuring message consistency and refinement across indications.
• Lead and integrate P2P strategies into cohesive promotional plans that drive overall brand performance.
• Own the evolution of ELREXFIO's KOL and P2P strategy, including KOL exchange formats and advisory boards, partnering with HCP and Launch Leads to turn insights into messaging and content.
• Develop and implement targeted program strategies across educational channels, focusing on customer segments with the greatest potential to drive revenue impact.
• Work with the Account Lead to assess GPO, IPP or 3P opportunities that align with brand strategy; lead the execution of these programs
• Lead Speaker Programs, including but not limited to coordination with Sales, managing the budget, speaker training
• Lead the identification & coordination of local conference opportunities for Sales or KADs
• Oversee and manage MedEd agency partners and vendors to complete projects within approved budget and time frames
• Lead budget planning and forecasting for P2P and field programs, with ownership of spend against plan.
• Contribute to the annual US tactical plan and track KPIs to refine strategy across P2P and field engagement.
• Collaborate across the hematology franchise on planning and alignment.

Job description

Pfizer in the United States is seeking a Director, P2P and Field Engagement Strategy Lead to steer ELREXFIO's peer‑to‑peer programs and field content. You will shape congress strategy, build timely clinical resources, and align with Sales, Medical, and Global teams to accelerate access and adoption of the hematology portfolio.

You will own end‑to‑end P2P execution, supervise MedEd partners, and drive strategic program development with cross‑functional partners to maximize impact across