VP of AI-Powered Measurement & Insight

MSL (Global); New York (NY); On-site; USD 168,000 - 269,000; Full time

Job summary

MSL (Global) in New York is seeking a Senior Vice President, Agentic Measurement to lead AI-powered measurement systems, integrate LLMs, and build data products that translate analytics into client ROI across earned, owned, and paid media.

You will scale innovations, partner with cross-functional teams, and set KPIs, storytelling, and methodologies for AI-first measurement, with a focus on driving business impact for major brands.

Qualifications

• 10+ years of experience in digital analytics, market research, or a related field; agency experience preferred.

Responsibilities

• Lead the integration of LLMs and generative AI into MSL's measurement stack. This includes automated insight generation, natural language reporting, media analysis using AI, and predictive modeling.

Skills

Digital analytics

Agency experience

LLM AI tools

Prompt engineering

Data storytelling

Social listening

Strategic thinking

Communication

Tools

Scrunch

Pro'found

SEMrush

Brandwatch

GWI

Meltwater

Job description

MSL (Global) in New York is seeking a Senior Vice President, Agentic Measurement to lead AI-powered measurement systems, integrate LLMs, and build data products that translate analytics into client ROI across earned, owned, and paid media.

You will scale innovations, partner with cross-functional teams, and set KPIs, storytelling, and methodologies for AI-first measurement, with a focus on driving business impact for major brands.