Director of Outcome-Based Measurement Science - Hybrid

Mindshare; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media, a leading AI-driven media group, seeks a Director of Measurement Science to define outcome-based measurement, lead incrementality studies, and guide strategic recommendations across WPP Media Solutions. You will manage a team and collaborate with trading and planning to align programmatic execution with business outcomes.

The role emphasizes developing people, steering test-and-learn programs, and advancing measurement frameworks in a fast-paced, collaborative environment.

Qualifications

• 7+ years of experience in marketing, media, programmatic, or client analytics.
• Direct experience analyzing demand-side platform data and logs, particularly from The Trade Desk and Display & Video 360.
• Hands-on experience designing and applying incrementality testing, A/B testing, campaign measurement, and test-and-learn methodologies.
• Ability to explain how programmatic campaign setup and execution affect measurement results, performance drivers, and business outcomes.
• Experience evaluating measurement partners and translating methodological strengths and findings into practical recommendations.
• Strong understanding of marketing measurement approaches, including marketing mix modeling, multi-touch attribution, forecasting, and causal measurement.
• People management experience with the ability to coach and develop Associate Directors, Analysts, and other junior team members.
• Strong SQL skills for querying, filtering, joining, and validating analytics data.
• Experience using Tableau or Power BI to create executive-facing visualizations, reporting, and presentations.
• Familiarity with Python, ad-tech platforms, or measurement environments such as AMCs/Ads Data Hub/InfoSum.

Responsibilities

• Lead measurement strategy for outcome-based media programs, connecting campaign execution to business outcomes and commercial decisions.
• Design campaign measurement plans, incrementality studies, A/B tests, and test-and-learn programs.
• Analyze data and logs from DSPs to diagnose performance drivers and measurement implications.
• Translate programmatic execution into clear measurement insights and optimization recommendations.
• Partner with trading, planning, investment, and strategy teams to guide optimization, pricing, forecasting, and campaign decisions.
• Evaluate measurement partners, methodologies, and platforms for rigor and business value.
• Oversee development of measurement frameworks supporting incrementality, personalization, forecasting, and decision-making.
• Lead and develop a team of Associate Directors and Analysts through coaching and training.
• Build programmatic measurement capability by educating junior colleagues and sharing knowledge.
• Establish forward-looking views on measurement evolution including AI and cross-platform approaches.

Skills

Marketing analytics

DSP data analysis

Incrementality testing

A/B testing

Campaign measurement

Test-and-learn

Programmatic measurement

Partnership evaluation

Marketing mix modeling

Multi-touch attribution

Forecasting

Causal measurement

People management

SQL

Tableau/Power BI

Python

Tools

The Trade Desk

Display & Video 360

Job description

WPP Media, a leading AI-driven media group, seeks a Director of Measurement Science to define outcome-based measurement, lead incrementality studies, and guide strategic recommendations across WPP Media Solutions. You will manage a team and collaborate with trading and planning to align programmatic execution with business outcomes.

The role emphasizes developing people, steering test-and-learn programs, and advancing measurement frameworks in a fast-paced, collaborative environment.