Director, Organic Social & Creator Growth

Equinox; New York (NY); On-site; USD 180,000 - 200,000; Full time

Benefits offered by this job

Complimentary Club membership

Industry leading commissions for club-

Job summary

Equinox seeks a Director of Organic Social & Influencer Marketing to shape how the brand speaks in feeds, culture, and conversations. You will own organic social strategy, influencer programs, and lead the team across platforms.

This role sits at the intersection of brand, culture, creators, commerce, and technology, with a focus on creating native social moments, building ownership, and driving measurable revenue.

Qualifications

• 10+ years in organic social and influencer marketing.
• Fluent with Instagram and TikTok, platform-specific content.
• Experience building creator/influencer programs with measurable revenue.

Responsibilities

• Own organic social strategy and content calendar across platforms.
• Lead creator/influencer growth and partnerships.
• Manage agencies and creative output with clear briefs.
• Develop and grow a high-performing social team.
• Modernize workflows with tools like social listening and automation.

Skills

Organic social

Influencer marketing

Content strategy

Team leadership

Social platforms

Social tech

AI & analytics

Creator programs

Tools

ShopMy

Social listening

Job description

Equinox seeks a Director of Organic Social & Influencer Marketing to shape how the brand speaks in feeds, culture, and conversations. You will own organic social strategy, influencer programs, and lead the team across platforms.

This role sits at the intersection of brand, culture, creators, commerce, and technology, with a focus on creating native social moments, building ownership, and driving measurable revenue.