Director, Organic Social & Brand Growth

Zocdoc; New York (NY); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Health benefits

Parental leave

Lunch and snacks on us (in-office)

Cell phone reimbursement

Wellness programs with Headspace and 더

Job summary

Zocdoc in New York, NY seeks a Director of Organic Social to own strategy, storytelling, and community engagement across major platforms while building a high-performing team and managing partnerships. This role shapes how patients and providers perceive and engage with the brand through distinctive social campaigns.

You will define vision, lead creative direction, and oversee budget and measurement to drive brand awareness, affinity, and long-term equity.

Qualifications

• Strategic leader with experience building distinctive social presence.
• Strong track record in organic social for consumer brands.
• Proven ability to scale teams, processes, and partnerships.

Responsibilities

• Own and lead Zocdoc’s organic social strategy across Instagram, TikTok, YouTube, and emerging channels.
• Set the creative vision and lead content strategy, ideation, and production for social-first campaigns.
• Build, lead, and develop a high-performing organic social team and partnerships.
• Manage the organic social budget to maximize impact and align with priorities.
• Lead community engagement and creator strategies to extend reach and relevance.
• Establish measurement framework and translate insights into recommendations.
• Develop scalable systems and workflows for efficient content production.
• Drive cross-functional alignment with Brand, Creative, and Communications.

Skills

Social strategy

Team leadership

Content ideation

Budget management

Creator partnerships

Community engagement

Data-driven

Cross-functional collaboration

Brand marketing

Reputation management

Job description

Zocdoc in New York, NY seeks a Director of Organic Social to own strategy, storytelling, and community engagement across major platforms while building a high-performing team and managing partnerships. This role shapes how patients and providers perceive and engage with the brand through distinctive social campaigns.

You will define vision, lead creative direction, and oversee budget and measurement to drive brand awareness, affinity, and long-term equity.