Director of Organic Social

Zocdoc; New York (NY); Sur place; USD 180 000 - 280 000; Plein temps

Avantages offerts par ce poste

Health benefits

Parental leave

Lunch and snacks on us (in-office)

Cell phone reimbursement

Wellness programs with Headspace and 더

Résumé du poste

Zocdoc in New York, NY seeks a Director of Organic Social to own strategy, storytelling, and community engagement across major platforms while building a high-performing team and managing partnerships. This role shapes how patients and providers perceive and engage with the brand through distinctive social campaigns.

You will define vision, lead creative direction, and oversee budget and measurement to drive brand awareness, affinity, and long-term equity.

Qualifications

• Strategic leader with experience building distinctive social presence.
• Strong track record in organic social for consumer brands.
• Proven ability to scale teams, processes, and partnerships.

Responsabilités

• Own and lead Zocdoc’s organic social strategy across Instagram, TikTok, YouTube, and emerging channels.
• Set the creative vision and lead content strategy, ideation, and production for social-first campaigns.
• Build, lead, and develop a high-performing organic social team and partnerships.
• Manage the organic social budget to maximize impact and align with priorities.
• Lead community engagement and creator strategies to extend reach and relevance.
• Establish measurement framework and translate insights into recommendations.
• Develop scalable systems and workflows for efficient content production.
• Drive cross-functional alignment with Brand, Creative, and Communications.

Connaissances

Social strategy

Team leadership

Content ideation

Budget management

Creator partnerships

Community engagement

Data-driven

Cross-functional collaboration

Brand marketing

Reputation management

Description du poste

• As Director of Organic Social, you’ll own how Zocdoc shows up on social, shaping how patients and providers perceive, connect with, and engage with our brand. You’ll define and lead a social strategy that brings the humanity of healthcare and the value of Zocdoc to life through distinctive storytelling, breakthrough creative, and meaningful community engagement
• By building a culturally relevant and differentiated social presence, you’ll strengthen our reputation, deepen brand affinity, and make Zocdoc not just a platform people use, but a brand they love, believe in, and want to be a part of
• Own and lead Zocdoc’s organic social strategy across Instagram, TikTok, YouTube, and emerging channels, defining the vision, priorities, and approach to driving brand awareness, affinity, and engagement among patients and providers
• Set the creative vision and lead content strategy, ideation, and production, developing distinctive, social-first programming and campaigns that build cultural relevance and long-term brand equity
• Build, lead, and develop a high-performing organic social team, overseeing hiring, coaching, performance management, and team structure while managing internal and external creative partners
• Own and optimize the organic social budget, strategically allocating investment across content production, creator partnerships, agencies, and resources to maximize impact and align with brand and business priorities
• Lead Zocdoc’s community engagement and creator strategies, building meaningful relationships with audiences and creators, strengthening brand trust, and identifying cultural moments and emerging trends that extend reach and relevance
• Establish the measurement framework for organic social, defining success metrics, evaluating performance, and translating insights into strategic recommendations that drive continuous improvement and business impact
• Build scalable systems, workflows, and processes that enable efficient, high-quality creative production and support the continued growth of the social function
• Drive cross-functional alignment and influence, partnering with Brand, Creative, Communications, and other stakeholders to integrate social into broader marketing priorities and maximize the impact of campaigns, launches, and brand moments

Benefits

• 100% paid employee health benefit options
• Vacation and parental leave packages
• Lunch and snacks on us (in-office)
• Cell phone reimbursement
• Corporate wellness programs with Headspace and Peloton
• Employer funded 401(k) match

A strategic leader who understands how to build a distinctive social presence and connect social strategy to broader brand and business goalsDeeply curious about culture, social platforms, and audience behavior, with a strong point of view on how brands can show up in relevant and meaningful waysA builder who thrives on developing teams, establishing scalable processes, and creating the foundations for long-term growthA bold creative thinker with strong instincts for what resonates with audiences and the ability to translate ambitious ideas into compelling content, programs, and campaignsA hands-on leader who can set the vision while rolling up your sleeves to shape creative, solve problems, and bring ideas to lifeA people-first leader who enjoys building and developing teams, coaching talent, and empowering others to do their best workAnalytical and results-oriented, using data and insights to inform strategy, evaluate impact, and continuously raise the barA natural collaborator and influential partner who can align cross-functional teams, inspire creative partners, and drive work forwardDeep understanding of social platforms, audience behavior, emerging trends, and the creator landscape, with experience leading community engagement and creator strategiesA proven track record of developing and leading organic social strategies that drive brand awareness, audience growth, engagement, and affinityExperience owning and optimizing budgets, making strategic investment decisions, and allocating resources to maximize brand and business impactDemonstrated experience hiring, leading, and developing high-performing teams, including coaching, performance management, and overseeing internal and external creative partners10+ years of experience in organic social, brand marketing, or content strategy, with demonstrated experience leading social strategy for a consumer-facing brandStrong understanding of reputation management, social listening, and navigating brand conversations in real timeExceptional creative judgment and experience developing distinctive, social-first content and campaigns that build cultural relevance and strengthen brand perceptionExperience establishing measurement frameworks, connecting social performance to business outcomes, and influencing senior stakeholders to drive cross-functional initiatives