Senior Manager, Provider Brand & Integrated Campaigns

Zocdoc; New York (NY); On-site; USD 148,000 - 190,000; Full time

Job summary

Zocdoc is seeking a Senior Manager, Integrated Provider Marketing to steward the provider and business audience brand. You will shape programs to grow awareness, affinity and trust among doctors and practices, making Zocdoc a trusted growth partner.

Sitting at the intersection of brand strategy, reputation and creative execution, you’ll lead integrated campaigns, storytelling and community engagement that strengthen provider perception and ensure messaging is human, consistent and compliant

Qualifications

• 8–10 years of experience leading integrated marketing for tech brands.
• Proven track record in creative strategy and integrated campaigns for professional audiences.
• Experience building or evolving brand frameworks and measuring brand health.
• Experience developing and executing an organic social strategy and online community engagement for professional audiences.

Responsibilities

• Lead Zocdoc’s provider brand strategy, building awareness, affinity, trust, and preference among current and prospective providers.
• Develop and implement provider marketing programs, including integrated campaigns, partnerships, and thought-leadership opportunities.
• Develop and execute creative campaigns that elevate the Zocdoc provider brand across channels.
• Own and evolve Zocdoc’s foundational brand systems, including brand health tracking and analysis.
• Manage online reputation and community engagement for provider and business audiences, including conversations about healthcare innovation and Zocdoc value.

Skills

Integrated marketing

Creative strategy

Campaign development

Organic social

Community engagement

Cross-functional leadership

Job description

Zocdoc is seeking a Senior Manager, Integrated Provider Marketing to steward the provider and business audience brand. You will shape programs to grow awareness, affinity and trust among doctors and practices, making Zocdoc a trusted growth partner.

Sitting at the intersection of brand strategy, reputation and creative execution, you’ll lead integrated campaigns, storytelling and community engagement that strengthen provider perception and ensure messaging is human, consistent and compliant