Sales Manager - Industrial Sales (Generac Power Systems)

Kelly Generator & Equipment; Annapolis (MD); On-site; USD 110,000 - 210,000; Full time

Benefits offered by this job

Competitive Compensation

Health & Wellness

401(k) with company match

Company vehicle & fuel card

Generous PTO & holidays

Career growth with CEO access

Job summary

Kelly Generator & Equipment, Inc. in Annapolis, Maryland, is seeking a Sales Manager for Industrial Sales (Generac Power Systems) to lead a full-cycle industrial sales team serving MD/DC/NOVA/DE.

The role combines strategic leadership, pricing authority, and executive stakeholder engagement to drive growth and elevate the cradle-to-grave sales process. You will oversee a multidisciplinary team including Outside Sales Reps, Sales Engineers, and Project Coordinators, reporting to the CEO, and you

Qualifications

• 5+ years of experience in Equipment, Generators, or Industrial Sales Management.
• Ability to manage diverse teams (Sales Reps, Sales Engineers, Project Coordinators).
• Strong understanding of full-cycle capital equipment projects and submittals.
• Experience with CRM data and forecasting.

Responsibilities

• Develop and execute the playbook for Generac Industrial and Commercial sales.
• Lead and synchronize three roles: Sales Representatives, Sales Engineers, and Project Coordinators.
• Build and maintain executive relationships with electrical contractors, engineering firms, and distributors.
• Oversee pricing strategies, contract negotiations, and proposal development.

Skills

Industrial sales

CRM management

People leadership

Full-cycle sales

Education

Bachelor’s degree in Business or Engineering

Tools

CRM systems

Microsoft Office

Job description

Sales Manager - Industrial Sales (Generac Power Systems)

Kelly Generator & Equipment Inc Annapolis, Maryland, United States

About this position

Location: Owings, MD (Serving MD/DC/NOVA/DE)

Pay Structure: Base + Commission ($110,000 – $210,000+)

• Includes a strong base salary plus overrides on the total regional performance.

The Opportunity: Lead the Full-Cycle Powerhouse

Are you a strategic leader who understands that an industrial sale is won in the details? As the Exclusive Mid-Atlantic Industrial Dealer for Generac, we are seeking a high-caliber Sales Manager to lead our Industrial Sales Team.

This is a Full-Cycle Leadership role. You will oversee a multidisciplinary team—including Outside Sales Reps, Sales Engineers, and Sales Project Coordinators—to ensure every project is technically sound, commercially aggressive, and executed flawlessly. Reporting to the CEO, you are the architect of our regional growth and the guardian of our "cradle-to-grave" sales process.

The Mission: Command the Full Sales Lifecycle

• Strategic Sales Leadership: Develop and execute the playbook for Generac Industrial and Commercial sales. You will lead the charge in identifying growth opportunities and ensuring we are the dominant brand in the MD/DC/VA/DE corridor.
• Full-Cycle Team Management: You will lead, mentor, and synchronize three critical roles:
  • Sales Representatives: Driving the "hunt" and closing new business.
  • Sales Engineers: Ensuring technical accuracy, spec-heavy design, and complex submittals.
  • Project Coordinators: Managing the transition from "Sold" to "Installed," ensuring seamless logistics and customer satisfaction.
• Executive Partner Relations: Build and maintain high-level relationships with top-tier electrical contractors, engineering firms, and distributors. You will support your team in navigating high-stakes negotiations and closing "landmark" projects.
• Operational & Pricing Authority: Oversee pricing strategies, contract negotiations, and proposal development. You will work closely with the CEO to provide accurate forecasting and ensure the team meets aggressive revenue goals.

What You Bring to the Team

• Industrial DNA: 5+ years of experience in Equipment, Generators, or Industrial Sales Management. You speak the language of engineers and contractors.
• The "Coach" Mentality: You know how to manage different personalities—from the "Type A" sales rep to the detail-oriented Sales Engineer.
• Full-Cycle Fluency: You understand the entire lifecycle of a capital equipment project, including submittals, lead times, and site-specific technical challenges.
• Operational Steady-Hand: You thrive in a "hands-on" environment, managing high-volume project pipelines through CRM data and strategic oversight.

Why Join the Region’s Leading Dealer?

The Perks

• Competitive Compensation: High base salary with an uncapped performance-based bonus structure.
• Health & Wellness: Comprehensive medical, dental, and vision insurance.
• Retirement: 401(k) with an aggressive company match to secure your future.
• Mobility & Tech: Company vehicle, fuel card, and the latest hardware for field and office use.
• Time Off: Generous Paid Time Off (PTO), paid holidays, and a focus on work-life balance.
• Career Growth: Direct line to the CEO with real influence on regional expansion and company strategy.

Requirements

• Bachelor’s degree in Business, Engineering, or a related field (preferred).
• Proficiency with CRM systems and the Microsoft Office Suite.
• Valid Driver’s License and a clean driving record.
• Ability to navigate active industrial job sites and lift up to 30 lbs.