Director, Omnichannel & Patient Marketing – Oncology

Ipsen Biopharmaceuticals Inc.; Cambridge (MA); On-site; USD 191,000 - 280,000; Full time

Benefits offered by this job

401(k) with company contributions

Medical, dental, vision coverage

Well-being allowance

Job summary

Ipsen Biopharmaceuticals Inc. is seeking a Director of Onivyde Omnichannel and Patient Marketing to lead patient-focused and omnichannel marketing initiatives within Oncology.

The role drives awareness, engagement, initiation, persistence and advocacy for ONIVYDE, partnering with Medical, Legal, Regulatory and cross-functional teams to ensure compliant, high-quality patient experience. The position requires extensive oncology commercial marketing experience, strategic leadership, and a

Qualifications

• Bachelor’s Degree or Equivalent; MS/MBA preferred.
• 15+ years commercial experience; 5+ in pharma/biotech marketing.
• Strong cross-functional leadership in a complex matrix.
• Oncology launch planning experience highly preferred.
• Willingness to travel domestically; international travel may be required.

Responsibilities

• Lead development and execution of the ONIVYDE patient marketing strategy.
• Develop patient/caregiver segmentation and journey mapping in the mPDAC space.
• Oversee compliant creation of patient-facing materials and PRC submissions.
• Design and manage omnichannel campaigns across digital and non-digital channels.
• Lead cross-functional collaboration with Medical, Legal, Regulatory and Data/Analytics teams.
• Provide executive updates and strategic recommendations to leadership.

Skills

Cross-functional leadership

Omnichannel marketing

Oncology marketing

Strategic leadership

Communication skills

Education

Bachelor’s Degree or Equivalent

MS/MBA preferred

Job description

Ipsen Biopharmaceuticals Inc. is seeking a Director of Onivyde Omnichannel and Patient Marketing to lead patient-focused and omnichannel marketing initiatives within Oncology.

The role drives awareness, engagement, initiation, persistence and advocacy for ONIVYDE, partnering with Medical, Legal, Regulatory and cross-functional teams to ensure compliant, high-quality patient experience. The position requires extensive oncology commercial marketing experience, strategic leadership, and a