Omnichannel Media Operations Manager — Hybrid

Calcium+Company; Philadelphia (Philadelphia County); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Calcium+Company is a next-generation healthcare marketing agency seeking a Manager, Media & Omnichannel Operations to build, launch, and run omnichannel programs. The role emphasizes deploying journeys, media, tracking, and attribution, with a hands-on, detail-driven approach in a modern marketing automation environment.

The candidate will own Activate and Measure steps, ensure privacy and consent compliance, and grow with the omnichannel team across HCP and DTC programs.

Qualifications

• Experience with marketing automation platforms and workflows.
• Hands-on in CRM operations and lifecycle marketing.
• Comfortable with HTML email, dynamic content, segmentation logic, and SQL basics.
• Familiarity with pharma/MRL consent requirements is a plus.

Responsibilities

• Build and deploy emails, landing pages, and lifecycle programs in the marketing automation platform.
• Set up segmentation, triggers, and next-best-action rules from activation plans.
• Run QA and launch checklists for deployments, including tracking and data accuracy.
• Coordinate data pulls for audience sizing and updates.
• Traffic campaigns across DSPs, assemble modular content into journeys, monitor pacing and delivery.
• Set up attribution and tracking for launches, build real-time dashboards, support Rx lift studies.

Skills

Marketing automation

CRM operations

Data-driven decision making

Detail-oriented

Tools

Salesforce Marketing Cloud

Customer.io

Braze

Veeva

Adobe

Google Tag Manager

Job description

Calcium+Company is a next-generation healthcare marketing agency seeking a Manager, Media & Omnichannel Operations to build, launch, and run omnichannel programs. The role emphasizes deploying journeys, media, tracking, and attribution, with a hands-on, detail-driven approach in a modern marketing automation environment.

The candidate will own Activate and Measure steps, ensure privacy and consent compliance, and grow with the omnichannel team across HCP and DTC programs.