Director of Social Media & Growth

Click Here Digital; Baton Rouge (LA); On-site; USD 120,000 - 180,000; Full time

Job summary

Click Here Digital is seeking a Director of Social Media in Baton Rouge to lead a team of analysts, drive performance, and align with executives on strategy. You will own operations, onboarding, and client growth, while mentoring talent and ensuring high standards across QA and processes.

Ideal candidates have 5+ years in paid social, experience with Meta Ads Manager and Google Analytics, and strong communication with executive stakeholders.

Qualifications

• 5+ years of paid social media experience with deep expertise in paid advertising.
• Proficiency in Meta Ads Manager and Google Analytics.
• Experience in Canva, TikTok, LinkedIn, etc.
• Experience in automotive, legal, and/or medical verticals.
• 3+ years of management experience leading teams of 5+ individuals, including training, mentoring, and driving accountability.
• Strong understanding of digital marketing best practices.
• Exceptional written and verbal communication skills, with the ability to present performance, strategy, and insights to internal teams and executive stakeholders.
• Strong analytical skills and attention to detail with the ability to interpret data and actionable insights.
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat).
• Ability to build and maintain strong client relationships while partnering closely with Account Managers and resolving escalations as needed.
• Proven ability to identify issues and proactively implement process improvements and scalable solutions.
• Ability to adapt to change and thrive in dynamic, fast-paced environments.

Responsibilities

• Lead, mentor, and develop a team of 10+ social media analysts with 1:1s, performance management, and clear deliverables.
• Identify performance gaps across accounts and analysts, providing strategic direction and corrective action plans.
• Interview and hire new talent into the department.
• Own QA, performance, and process standards; maintain SOPs, documentation, and training materials.
• Manage team bandwidth through capacity planning and resource forecasting for new client growth.
• Monitor daily department budget pacing and task execution to align with goals.
• Support Division Manager(s) in training, account analysis, and client calls.
• Collaborate with internal teams to improve processes and drive efficiency.
• Oversee onboarding of all new accounts and ensure timely launches.
• Assist Sales Director and Account Managers in new client proposals.
• Lead team trainings, department meetings, and daily stand-ups.
• Build and manage relationships with platform representatives (Meta, TikTok, etc.).
• Drive cross-channel alignment with Paid Search, Display, and other teams.
• Research and introduce new platform opportunities to drive revenue growth.
• Demonstrate strong written and verbal communication skills.
• Write quarterly blogs for the department on the CHD website and keep content updated.
• Travel to clients as needed.
• Additional duties may be assigned.

Skills

Paid social

Meta Ads Manager

Google Analytics

Team management

Digital marketing

Communication

Client relationships

Analytics

Adaptability

Google Workspace

Data interpretation

Education

Bachelor's degree in Marketing or related field

Meta Blueprint Certified

Google Certifications (Analytics/Ads)

Tools

TikTok

LinkedIn

Canva

Google Analytics

Facebook Ads Manager

Job description

Click Here Digital is seeking a Director of Social Media in Baton Rouge to lead a team of analysts, drive performance, and align with executives on strategy. You will own operations, onboarding, and client growth, while mentoring talent and ensuring high standards across QA and processes.

Ideal candidates have 5+ years in paid social, experience with Meta Ads Manager and Google Analytics, and strong communication with executive stakeholders.