Social Media Director

Click Here Digital; Baton Rouge (LA); On-site; USD 120,000 - 180,000; Full time

Job summary

Click Here Digital is seeking a Director of Social Media in Baton Rouge to lead a team of analysts, drive performance, and align with executives on strategy. You will own operations, onboarding, and client growth, while mentoring talent and ensuring high standards across QA and processes.

Ideal candidates have 5+ years in paid social, experience with Meta Ads Manager and Google Analytics, and strong communication with executive stakeholders.

Qualifications

• 5+ years of paid social media experience with deep expertise in paid advertising.
• Proficiency in Meta Ads Manager and Google Analytics.
• Experience in Canva, TikTok, LinkedIn, etc.
• Experience in automotive, legal, and/or medical verticals.
• 3+ years of management experience leading teams of 5+ individuals, including training, mentoring, and driving accountability.
• Strong understanding of digital marketing best practices.
• Exceptional written and verbal communication skills, with the ability to present performance, strategy, and insights to internal teams and executive stakeholders.
• Strong analytical skills and attention to detail with the ability to interpret data and actionable insights.
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat).
• Ability to build and maintain strong client relationships while partnering closely with Account Managers and resolving escalations as needed.
• Proven ability to identify issues and proactively implement process improvements and scalable solutions.
• Ability to adapt to change and thrive in dynamic, fast-paced environments.

Responsibilities

• Lead, mentor, and develop a team of 10+ social media analysts with 1:1s, performance management, and clear deliverables.
• Identify performance gaps across accounts and analysts, providing strategic direction and corrective action plans.
• Interview and hire new talent into the department.
• Own QA, performance, and process standards; maintain SOPs, documentation, and training materials.
• Manage team bandwidth through capacity planning and resource forecasting for new client growth.
• Monitor daily department budget pacing and task execution to align with goals.
• Support Division Manager(s) in training, account analysis, and client calls.
• Collaborate with internal teams to improve processes and drive efficiency.
• Oversee onboarding of all new accounts and ensure timely launches.
• Assist Sales Director and Account Managers in new client proposals.
• Lead team trainings, department meetings, and daily stand-ups.
• Build and manage relationships with platform representatives (Meta, TikTok, etc.).
• Drive cross-channel alignment with Paid Search, Display, and other teams.
• Research and introduce new platform opportunities to drive revenue growth.
• Demonstrate strong written and verbal communication skills.
• Write quarterly blogs for the department on the CHD website and keep content updated.
• Travel to clients as needed.
• Additional duties may be assigned.

Skills

Paid social

Meta Ads Manager

Google Analytics

Team management

Digital marketing

Communication

Client relationships

Analytics

Adaptability

Google Workspace

Data interpretation

Education

Bachelor's degree in Marketing or related field

Meta Blueprint Certified

Google Certifications (Analytics/Ads)

Tools

TikTok

LinkedIn

Canva

Google Analytics

Facebook Ads Manager

Job description

As the Director of Social Media, you will lead a team of social media analysts and own the overall performance, operations, and outcomes of the department. You will partner closely with Social Media Division Manager(s) to drive client success, oversee new hire development, manage onboarding of new clients, and support the continued growth and efficiency of the team.

Job Responsibilities:

• Lead, mentor, and develop a team of 10+ social media analysts, including conducting 1:1s, managing performance, and setting clear expectations on deliverables and deadlines
• Identify performance gaps across accounts and analysts, providing strategic direction and corrective action plans
• Interview and hire new talent into the department
• Own and enforce QA, performance, and process standards, ensuring all SOPs, documentation, and training materials are accurate and consistently followed
• Manage team bandwidth through monthly capacity planning and resource forecasting to ensure proper account allocation and scalability for new client growth
• Monitor and manage daily department budget pacing and task execution to ensure alignment with goals and deadlines
• Support Division Manager(s) in training, account analysis, note audits, and monthly client calls
• Collaborate with internal teams and operations leadership to improve processes and drive operational efficiency
• Oversee the onboarding of all new accounts, ensuring accurate and timely launches
• Assist the Sales Director and Account Managers in new client proposals
• Lead team trainings, department meetings, and daily stand-ups
• Build and manage relationships with platform representatives (Meta, TikTok, etc.)
• Drive cross-channel alignment with Paid Search, Display, and other teams to ensure cohesive strategy
• Research and introduce new platform opportunities to drive revenue growth and improve team efficiency
• Demonstrate strong written and verbal communication skills
• Write quarterly blogs for the department on the CHD website and ensure content remains up to date
• Travel to clients as needed
• Additional duties may be assigned

Required Qualifications:

• 5+ years of paid social media experience with deep expertise in paid advertising.
• Proficiency in Meta Ads Manager and Google Analytics
• Experience in additional platforms such as Canva, TikTok, LinkedIn, etc.
• Experience in automotive, legal, and/or medical verticals
• 3+ years of management experience leading teams of 5+ individuals, including training, mentoring, and driving accountability.
• Strong understanding of digital marketing best practices
• Exceptional written and verbal communication skills, with the ability to confidently present performance, strategy, and insights to internal teams and executive stakeholders.
• Strong analytical skills and attention to detail with the ability to interpret data and actionable insights.
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
• Ability to build and maintain strong client relationships while partnering closely with Account Managers and resolving escalations as needed
• Proven ability to identify issues and proactively implement process improvements and scalable solutions
• Ability to effectively manage team bandwidth, prioritize workload, and ensure efficient resource allocation
• Proven ability to adapt to change and thrive in dynamic, fast-paced environments

Preferred Qualifications:

• Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience.
• Experience in LinkedIn, TikTok & Twitter ad management is a plus
• Meta Blueprint Certified in Media Buying or Media Planning.
• Google Certifications (Google Analytics and/or Google Ads)