Director of Social Media & Digital

Taylor Corporation; United States; Remote; USD 125,000 - 140,000; Full time

Job summary

Taylor Corporation seeks a Director of Social Media + Digital to enhance brand awareness and engagement through strategic social media initiatives. This role involves collaboration with internal teams, content creation, and performance analysis, making it ideal for a creative leader with extensive experience in social media management.

Benefits

Health plans

Dental and vision coverage

401(k) with company match

Paid time off

Flexible spending and health savings accounts

Qualifications

• Minimum 5-7 years experience as a Social Media + Digital Lead.
• Strong understanding of social media platforms and analytics tools.
• Experience leading and managing teams.

Responsibilities

• Develop and implement social media and digital media strategies.
• Manage social media campaigns and analyze performance metrics.
• Lead a team of specialists creating social media content.

Skills

Social Media Management

Content Creation

Analytical Skills

Communication

Creative Thinking

Education

Bachelor’s degree in Marketing, Communications, or related field

Certification in Social Media Marketing or Digital Marketing

Job description

Your Leadership.

Our Power.

Unlimited Potential.

Taylor Corporation has big plans for the future, and we need talented leaders to help us achieve them. We power the world’s leading brands—and our employees’ careers—by unlocking potential everywhere we see it. If you love to lead, are open to new ideas, and inspire the best in others, we should talk. We’re passionate about our work, believe there is always a better way, and are looking for professionals like you.

Want to be part of something powerful? It’s time to look at Taylor.

Your Opportunity: Jon Michael Design, a division of Taylor Corporation, is seeking a dynamic and creative Director of Social Media + Digital to join our growing team! As the Director of Social Media + Digital at JMD, you will develop and implement our social media and digital media strategies across various platforms to increase brand awareness, drive engagement, and support our marketing objectives for both JMD and JMD clients. You will collaborate with internal teams to create compelling content, manage social media campaigns, analyze performance metrics, and stay updated on industry trends to optimize our social media presence.

In addition to internal work at JMD, you will support outside client projects/requests requiring social media and digital support.

Your Responsibilities:

• Build and execute social media strategies through competitor research, platform selection, benchmarking, messaging, and audience targeting to achieve JMD’s business goals.
• Create and manage engaging content across all social media platforms to grow audiences and build brand awareness, including Facebook, Twitter, LinkedIn, Instagram, and others.
• Manage user engagement and interactions across all social channels for JMD and clients as outlined in statements of work.
• Lead a team of specialists creating social media content and campaigns, ensuring alignment with strategies and branding.
• Monitor social media trends, tools, and applications to keep strategies current and effective.
• Coordinate with internal and external teams to plan and execute campaigns and promotions, ensuring timelines are met.
• Analyze social media metrics and KPIs to track performance and refine strategies for better results.
• Stay informed about current technologies and trends in social media, design tools, and applications.
• Generate reports on social media performance and provide insights for continuous improvement for JMD and clients.
• Respond to customer queries via social networks for JMD.
• Support external client projects/requests requiring social/digital expertise.
• Identify opportunities to grow audiences and enhance brand awareness through research on current trends and audience preferences.

You Must Have:

• Proven experience as a Social Media + Digital Lead, preferably in a design agency or beauty-centric sector—minimum 5-7 years.
• Strong understanding of social media platforms, content management, and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• Certification in Social Media Marketing or Digital Marketing (a plus).
• Experience leading and managing teams.

The anticipated annual salary range for this position is $125k-$140k. The actual salary offered will depend on various factors, including qualifications, experience, skills, education, certifications, and location. This range is part of Taylor Corporation’s total compensation package.

About Taylor Corporation
Taylor is one of the largest graphics communications firms in North America, providing diverse products, services, and technologies to address communication challenges. For nearly 50 years, Taylor has been a leading provider of innovative products, services, and expertise for individuals, businesses, and distributors worldwide. Our 10,000+ employees across 26 states and seven countries work diligently to create interactive, printing, and marketing solutions that help build recognizable brands. We prioritize understanding our customers’ needs to create unique solutions. Our comprehensive benefits include health plans, dental, vision, wellness programs, life and disability coverage, flexible spending and health savings accounts, 401(k) with company match, paid time off, and holiday pay.

Note: The employer reserves the right to modify duties. Taylor Corporation is an equal opportunity employer, considering all applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.