Director of Social Media

Healthfirst; United States; Remote; USD 124,000 - 231,000; Full time

Job summary

Healthfirst is seeking a Director of Social Media to lead their social media strategy and execution across platforms like LinkedIn, Facebook, and YouTube. This role involves developing a vision for the brand, managing content creation, and analyzing performance metrics to enhance engagement and reach. The ideal candidate will have extensive experience in social media within regulated industries and strong leadership skills to manage a small team.

Benefits

Medical, dental and vision coverage

Incentive and recognition programs

Life insurance

401k contributions

Qualifications

• Minimum 8 years of demonstrated social media experience in a highly regulated industry.
• 3-5 years of management experience.
• Proven success writing for social and online audiences.

Responsibilities

• Develop a vision and strategy for social media channels.
• Lead content strategy to support key initiatives.
• Oversee monthly and quarterly analytics reporting.

Skills

Social Media Strategy

Content Development

Analytics

Interpersonal Skills

Video Production

Education

Bachelor's degree in communications, marketing, digital, business or health/science-related field

Job description

As the Director of Social Media, you will lead activity across our Healthfirst social platforms, with a focus on our priority channels: LinkedIn, Facebook and YouTube.
You will build a vision for our brand in Social and have responsibility for both enhancing our foundation (e.g., channel strategy, community management, performance optimization) and spearheading development of content that connects with our target audience and prompts action. This role will report to the Vice President of Corporate Communications and manage 1-2 direct reports.

Role & Responsibilities

• Develop a vision and strategy that differentiates Healthfirst on our social media channels (LinkedIn, Facebook, Instagram, WeChat, YouTube), aligned with the company’s brand, reputation and business goals
• Define annual objectives for social media channels and measurement plan
• Lead content strategy to support key initiatives (e.g., marketing acquisition campaigns, community programs, business and leadership news, etc.) with exceptional writing and content development skills
• Lead the strategy and execution of social media campaigns (paid and organic)
• Manage all social media content calendars and will be responsible for the proactive ideation and creation of content
• Oversee monthly, and quarterly analytics reporting, providing clear insights to working teams, setting realistic project goals, and creating up-to-date benchmarking
• Work cross-functionally to support teams including Marketing, Customer Experience, Operations, Government Relations
• Work closely with Creative and Production teams, ensuring our brand voice is consistent and collaborating to advance content that is visually engaging
• Continuously improve content concepts and social media strategies by analyzing content performance metrics, evaluating the competitive social and digital landscape, and embracing the latest features across various digital platforms
• Inform the broader team on evolving best practices, trends and opportunities across all social media platforms that will influence other communications channels
• Cultivate and maintain solid relationships with media partners, such as TikTok, Facebook, Instagram, Twitter, Google/YouTube, and more
• Continuously monitor social media for community management opportunities
• Manage 1-2 direct reports

Minimum Qualifications

• Bachelor's degree in communications, marketing, digital, business or health/science-related field or equivalent experience.
• Minimum 8 years of demonstrated social media experience in a highly regulated industry
• 3-5 years of management experience
• Proven success writing for social and online audiences and track record of results
• Strong interpersonal skills: experience working across matrixed organizations to inform and produce content
• Hands-on experience creating social media campaigns and optimizing performance
• Deep understanding of key short-term and long-term KPIs and measuring social success
• Data-first thinker with a pulse on what’s working, what’s not and the ability to explain why – and collaborate on improvement as needed
• Strong curiosity and interest in continuous learning and staying up to date on online trends and audience behavior
• Video production experience and familiarity with editing and creator tools for social platforms
• Deep understanding of key short-term and long-term KPIs and measuring social success
• Strong organization skills and ability to balance attention to detail while staying focused on the big picture
• Self-starter; ability to advance strategy independently
• Comfortable navigating ambiguity and excellent judgement

Preferred Qualifications

• Master’s degree in communications, marketing, digital, business or health/science-related field or equivalent experience
• 10+ years of experience managing social media strategy and execution in a highly regulated industry

• 7 years of management experience

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. HF Management Services, LLC complies with all applicable laws and regulations. Applicants and employees are considered for positions and are evaluated without regard to race, color, creed, religion, sex, national origin, sexual orientation, pregnancy, age, disability, genetic information, domestic violence victim status, gender and/or gender identity or expression, military status, veteran status, citizenship or immigration status, height and weight, familial status, marital status, or unemployment status, as well as any other legally protected basis. HF Management Services, LLC shall not discriminate against any disabled employee or applicant in regard to any position for which the employee or applicant is otherwise qualified.

If you have a disability under the Americans with Disability Act or a similar law and want a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [e-mail] or calling 212-519-1798 . In your email please include a description of the accommodation you are requesting and a description of the position for which you are applying. Only reasonable accommodation requests related to applying for a position within HF Management Services, LLC will be reviewed at the e-mail address and phone number supplied. Thank you for considering a career with HF Management Services, LLC.

Know Your Rights

All hiring and recruitment at Healthfirst is transacted with a valid “@healthfirst.org” email address only or from a recruitment firm representing our Company. Any recruitment firm representing Healthfirst will readily provide you with the name and contact information of the recruiting professional representing the opportunity you are inquiring about. If you receive a communication from a sender whose domain is not @healthfirst.org, or not one of our recruitment partners, please be aware that those communications are not coming from or authorized by Healthfirst. Healthfirst will never ask you for money during the recruitment or onboarding process.

Hiring Range*:

• Greater New York City Area (NY, NJ, CT residents): $150,800 - $230,690

• All Other Locations (within approved locations): $124,400 - $190,315

As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, licenses and certifications, and any other factors Healthfirst deems pertinent to the hiring decision.

In addition to your salary, Healthfirst offers employees a full range of benefits such as, medical, dental and vision coverage, incentive and recognition programs, life insurance, and 401k contributions (all benefits are subject to eligibility requirements). Healthfirst believes in providing a competitive compensation and benefits package wherever its employees work and live.

*The hiring range is defined as the lowest and highest salaries that Healthfirst in “good faith” would pay to a new hire, or for a job promotion, or transfer into this role.