Social Media Lead

Paradigm; United States; Remote; USD 120,000 - 210,000; Full time

Job summary

A leading company in the NFT marketplace is seeking a Social Lead to enhance its social media presence and engage with its crypto-savvy community. This role requires a dynamic communicator to shape perceptions around digital assets, with responsibilities spanning content creation, community interaction, and strategic planning. A competitive salary, flexible work conditions, and extensive benefits are offered to the right candidate.

Benefits

100% Health Benefits (Dental/Vision/Medical)

Flexible Time Off Policy

16 Weeks of Paid Parental Leave

Access to Mental Health Services

11 Company Holidays

Fidelity 401K Plan

Internet/Mobile Reimbursement

Weekly $50 DoorDash credit

MacBook Pro & WFH Stipend

Company retreats and team gatherings

Qualifications

• Established track record of growing a social media presence, particularly on Twitter (X).
• Demonstrated ability to develop strategic social media content that drives engagement.
• Experience managing rapid-response communications.

Responsibilities

• Lead social media strategy across platforms to ensure cohesive messaging.
• Engage with the online community to foster a positive environment.
• Monitor social media trends and adjust strategies dynamically.

Skills

Community Engagement

Content Creation

Crisis Management

Copywriting

Social Media Strategy

Job description

As the world's first and largest NFT marketplace, OpenSea is pioneering a new frontier where art, games, technology and commerce converge in fascinating and unprecedented ways. Our platform empowers millions of creators, collectors and developers to easily showcase, discover, buy and sell unique digital items.

We’re a team of rigorous problem solvers, visionary futurists, proactive doers and effective communicators. As a remote-first company, we enable our team members to work from anywhere, while making time to come together as a team to collaborate and connect in person throughout the year.

We’re the lookout for a Social Lead to boost our social media presence on platforms like Twitter (X), Instagram, Discord, and LinkedIn. This role is perfect for a crypto-savvy communicator who thrives in the dynamic, fast-paced world of crypto, adept at slicing through the noise and engaging directly with our community. If you're battle-tested particularly in the Twitter/X trenches, passionate about NFTs, and skilled in vibrant, clear communication, come join us at OpenSea to help shape how the world views and interacts with digital assets.

Responsibilities:

• Lead OpenSea's social media strategy across key platforms, ensuring our messaging is cohesive and impactful, while cutting through FUD (Fear, Uncertainty, Doubt) to clarify and uplift communication around NFTs.

• Actively engage with our online community, fostering a positive environment and moderating discussions to build and maintain strong, supportive interactions.

• Collaborate with marketing, PR, and product teams to synchronize social media activities with broader campaign objectives, creating content that counters misinformation and strengthens community engagement.

• Monitor social media trends and analytics across social platforms to dynamically adjust strategies and content, ensuring OpenSea stays at the forefront of social engagement in the crypto space.

• Craft compelling narratives and thought leadership content that resonates with our diverse audience, maintaining a direct and engaging communication style.

Desired Experience:

• Established track record of growing a social media presence and engaging with communities, particularly on Twitter (X), with a strong background in creating influential content within the crypto and NFTs.

• Demonstrated ability to develop strategic social media content and campaigns that drive engagement and expand community reach.

• Experience in crafting compelling narratives and thought leadership content that resonates with a diverse audience.

• Experience in managing rapid-response communications and maintaining calm during social media crises.

• Proven ability as a talented copywriter and memer, possessing the thoughtfulness to communicate complex concepts in an understandable and engaging way.

• Flexibility in work hours, embracing the non-stop nature of the crypto world, equipped with thick skin, and open to feedback without being emotionally affected.

The base salary for this full-time position, which spans across multiple internal levels depending on qualifications, ranges between $120,000 to $210,000 plus benefits & equity.

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone who is excited to join the team.

#LI-Remote

Benefits & Perks

Health Benefits: We cover 100% Dental/Vision/Medical for employees and 80% for dependents

Flexible Time Off Policy: Our flexible time off policy is aimed at letting our employees take as much time off as they'd like to refresh so long as it doesn't interfere with their ability to meet their goals and contribute effectively to company velocity

Parental Leave: 16 Weeks of Paid Parental Bonding & up to 8 additional weeks for the birthing parent

Mental Health: We offer access to Spring Health, covering 8 therapy & 8 coaching sessions per year

11 Company Holidays

Fidelity 401K Plan

Internet/Mobile Reimbursement Plan

Reimbursement or Monthly Snack Delivery

Company & Team retreats to get together for fun and collaboration

Team Member Co-Working and Gathering Expense

MacBook Pro & WFH Stipend to make sure you are set up for success

Weekly $50 DoorDash credit

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