Social Media Director

System2 Fitness; United States; Remote; USD 135,000 - 165,000; Full time

Job summary

System2 Fitness is searching for a Social Media Director to lead innovative marketing strategies using AI to engage a health-conscious audience. The ideal candidate will excel in creating impactful content across social media platforms, driving engagement through creative storytelling, and leveraging advanced AI tools. This contract-to-hire position offers the opportunity to shape the future of fitness coaching and social media marketing in a rapidly evolving industry.

Qualifications

• Demonstrated success with content achieving 1M organic views.
• Ability to master emerging AI tools quickly.
• Deep understanding of social media algorithms and engagement strategies.

Responsibilities

• Lead AI-driven content and growth strategies for social media.
• Develop multi-episode TikTok and IG content arcs.
• Collaborate with teams to maximize campaign effectiveness.

Skills

Creative skills

Analytical skills

Communication

AI tools proficiency

Job description

Join to apply for the Social Media Director role at System2 Fitness

Join to apply for the Social Media Director role at System2 Fitness

System2 is building the Pixar of AI-powered fitness coaches. Become a Creative Director of AI character creation and impact a billion lives.

About System2

At System2 Technologies Corp. (https://getsystem2.com/), our vision is to bring fitness coaching to everyone. We accomplish this by connecting with massive audiences via Social Media and providing AI enhanced coaching services.

We are a San Francisco-based company funded by Tier 1 Silicon Valley venture capital firms such as Khosla, F-Prime, and Valor and founded by experienced tech entrepreneurs who've previously built and sold companies to Google, Dropbox, etc. Our founding team combines decades of deep-tech and business experience of MIT, Google, Dropbox, Microsoft & Intel veterans.

The Opportunuity

We’re looking for a Creative Director to lead AI-powered content and growth strategies. This is a contracted role, with the potential for a full-time role in the future depending on project results, performance and mutual fit.

You’ll work at the cutting edge of social media and artificial intelligence—developing AI-driven characters, generating viral content, and building fan communities.

If you're passionate about fitness, fluent in the latest AI tools, and ready to drive real impact through innovative digital marketing, this is your chance to lead.

Responsibilities

• Shape the future of this new form of gen-AI powered storytelling to engage audiences.
• Develop multi-episode TikTok/IG arcs and potential streaming shorts; think shared universe, not one-off posts.
• You’ll green-light character designs, choose outside studio partners, and own the content calendar.
• Become an expert at using AI tools for creating social media content.
• Generate intriguing fitness-related AI-generated characters and use this content for various promotional purposes.
• Collaborate with cross-functional teams, including current fitness coaches, designers, and the account management team, to ensure cohesive messaging and maximize campaign effectiveness.
• Stay up-to-date with the latest trends and best practices in social media marketing, incorporating innovative ideas to optimize our strategies continually.
• Train other team members on the use of AI for content generation.

Qualifications

• Show us 3 links that broke 1 M organic views or 100 k saves.
• Comfort with using various emerging AI tools for content generation and the ability to master these tools rapidly.
• Deep understanding of social media platforms, algorithms, and best practices, with a track record of driving engagement and conversions.
• Strong creative and analytical skills, with the ability to develop innovative content strategies and interpret data to optimize performance.
• Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
• Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.
• Have the ability to set your own objectives, plan, execute, and achieve excellent results.
• Care about our vision of making fitness more accessible to everyone, and be committed to health & fitness yourself.
• Type: Contract-to-hire (initial 3–6 month contract with potential to convert to full-time + generous equity + leadership opportunities)
• Location: Remote (U.S. preferred)
• Start Date: ASAP

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

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