Director of SEO & AI-Driven AEO

Houzz; United States; On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

Flexible PTO

Home internet stipend

Medical, dental, vision

Job summary

Houzz is seeking a passionate and analytical Director of SEO and AEO to lead its SEO team and pursue world-class organic growth across Houzz’s global sites. You will own the SEO and AEO strategy for critical verticals, including Houzz Pro and the Consumer Platform, guiding content marketing and technical optimization to boost rankings.

You will drive AI-enabled SEO initiatives, collaborate with product and PR teams, mentor the team, and report performance to senior leadership, shaping Houzz’s

Qualifications

• At least 10 years of in‑house SEO experience, with 5+ years of team leadership experience
• At least 5 years of SEO Product Management experience working with engineers in an agile setting
• At least 5 years of SEO experience on a large multi‑million‑URL site
• At least 5 years of experience with B2B SaaS or Content Marketing SEO
• Experience creating SEO performance forecasts
• Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on‑ and off‑page signals
• Experience working with C‑Level leadership
• Ability to write/edit user‑focused SEO copy & articles
• Strong analytical ability
• Proficiency in Excel/Google Sheets

Responsibilities

• Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
• Implement a white‑hat AEO/GEO strategy involving content marketing, reputation management, digital PR and PMM
• Manage an off‑site SEO strategy that positions Houzz as a best‑in‑class SaaS product, partnering closely with the global PR team
• Act as the SEO product manager and implement customer‑facing changes on both the B2B and Consumer verticals; own all steps of your projects
• Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO‑driven initiatives on other page types
• Identify areas of SEO opportunity in site structure, on‑page optimization, and keyword tracking
• Conduct keyword research and competitor research
• Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership
• Write copy or edit existing copy to improve SEO/AEO performance
• Continually expand your knowledge of SEO/AEO and mentor the team

Skills

SEO leadership

Team management

Product management

Agile/scrum

Keyword research

On-page optimization

Off-page optimization

Excel/Sheets

C-level communication

Content marketing SEO

Job description

Houzz is seeking a passionate and analytical Director of SEO and AEO to lead its SEO team and pursue world-class organic growth across Houzz’s global sites. You will own the SEO and AEO strategy for critical verticals, including Houzz Pro and the Consumer Platform, guiding content marketing and technical optimization to boost rankings.

You will drive AI-enabled SEO initiatives, collaborate with product and PR teams, mentor the team, and report performance to senior leadership, shaping Houzz’s