Director, SEO & AEO

Houzz; United States; On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

Flexible PTO

Home internet stipend

Medical, dental, and vision benefits

Maternity/paternity leave

Employee Assistance Program (EAP)

Professional Development Reimbursement

401(k) retirement savings plan

Flexible Spending Accounts (FSA)

Health Savings Account (HSA)

Job summary

Houzz Inc. is seeking a passionate and analytical Director of SEO and AEO to lead its global SEO team and own the strategy across Houzz’s portfolio, including Houzz Pro and consumer verticals. You will drive organic acquisition using advanced AI search techniques and mentor senior leaders.

You will own SEO product management, coordinate with engineers in an agile setting, and collaborate with C‑level executives to forecast performance and guide optimization across 14 sites worldwide.

Qualifications

• 10+ years of in‑house SEO experience with leadership experience.
• 5+ years leading teams in an SEO context.
• 5+ years of SEO Product Management experience with engineers in agile settings.
• 5+ years on a large multi‑million URL site; B2B SaaS or content SEO background.

Responsibilities

• Own and execute Houzz's SEO and AEO strategy across 14 sites/geos.
• Implement white hat AEO/GEO with content marketing, PR and PMM.
• Lead offsite SEO partnering with global PR for best-in-class SaaS positioning.
• Act as SEO product manager; drive customer-facing changes for B2B and consumer verticals.
• Manage SEO engineering sprints and collaborate with other PMs on SEO initiatives.
• Identify SEO opportunities in site structure, on-page optimization, and keyword tracking.
• Conduct keyword and competitor research; monitor rankings, traffic and conversions.
• Write or edit copy to improve SEO/AEO performance; mentor the team.

Skills

In-house SEO experience

Team leadership

SEO Product Management

B2B SaaS SEO

Content marketing SEO

AEO/GEO program

Keyword research

Forecasting SEO performance

C‑level collaboration

SEO copywriting

Tools

Excel

Google Sheets

Job description

About the Role

Houzz is seeking a passionate and analytical Director of SEO and AEO (aka GEO, AI SEO) to lead its SEO team and pursue world‑class SEO on Houzz’s global portfolio of sites. You will take ownership of Houzz’s SEO and AEO strategy across a number of critical verticals. This includes Houzz’s B2B SaaS product Houzz Pro, owning the SEO product optimization as well as the content marketing strategy. On the consumer‑facing side, this role owns the SEO and AEO strategy for the following verticals: the Professional Directory, Photo inspiration, Forums & Discussions, and Editorial Magazine. In the new search landscape, you will also drive organic acquisition strategy for customers using ChatGPT, Gemini, and Claude to find Houzz’s portfolio of offerings. You’ll be responsible for being an SEO and AI search evangelist internally and drive SEO strategy and execution, as well as measure the impact of your work.

You will have responsibility for results, the support and mentorship of the leadership team, and the resources to make things happen.

What You’ll Do

• Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
• Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM
• Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team
• Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects
• Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes
• Identify areas of SEO opportunity in site structure, on‑page optimization, and keyword tracking
• Conduct keyword research and competitor research
• Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership
• Write copy or edit existing copy to improve SEO/AEO performance
• Continually expand your knowledge of SEO/AEO and mentor the team

At a Minimum, We’d Like You to Have

• At least 10 years of in‑house SEO experience, with 5+ years of team leadership experience
• At least 5 years of SEO Product Management experience working with engineers in an agile setting
• At least 5 years of SEO experience on a large multi‑million URL site
• At least 5 years of experience with B2B SaaS or Content Marketing SEO
• Experience creating SEO performance forecasts
• Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals
• Experience working with C‑Level leadership
• Ability to write/edit user‑focused SEO copy & articles
• Strong analytical ability
• Proficiency in Excel/Google Sheets

Ideally, You’ll Also Have

• Experience with running an AEO/GEO program
• Experience with link building and off‑site SEO

Compensation, Benefits and Perks

This role has an annual starting salary range of $175,000 - $200,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz. Also, depending on the role, you could be eligible for an equity award. Actual compensation is influenced by a wide array of factors, including, but not limited to, skills, experience, and specific work location.

Benefits and perks include

• Flexible Paid Time Off (PTO)
• Home internet stipend
• Medical, dental, and vision benefits
• Maternity/paternity leave program
• Employee Assistance Program (EAP)
• Professional Development Reimbursement Program
• 401(k) retirement savings plans (Pre‑Tax and Roth)
• Flexible Spending Accounts (FSA) - Medical & Dependent Care
• Health Savings Account (HSA) with company contribution
• Healthy at Houzz program

Equal Employment Opportunity Statement

Houzz is an Equal Employment Opportunity employer. When applying for a role at Houzz, we guarantee your application will be considered regardless of your sex; race; color; gender; national origin; height or weight; ancestry; physical or mental disability; medical condition; genetic information; marital status; registered domestic partner status; age; sexual orientation; military and veteran status; or any other basis protected by federal, state or local law or ordinance or regulation.

We embrace and celebrate the value that diversity brings to an organization. Diverse backgrounds and different points of view help Houzz provide the best experience for our community. Houzz is committed to fostering an inclusive environment through projects and initiatives, such as employee resource groups, that support Houzzers’ efforts to be themselves and share their lives at work.

Houzz is an Equal Opportunity Employer. M/F/Disability/Veterans

If you would like assistance or an accommodation due to a disability, please email us at [e-mail]. This information will be treated as confidential and used only for determining an appropriate accommodation for the interview process.