Director of SEO & AI Search Strategy

Horizon Media; New York (NY); On-site; USD 140,000 - 180,000; Full time

Job summary

Horizon Media seeks a Director to lead multiple SEO and AEO teams, managing client portfolios and developing traditional and AI-driven search strategies. The role includes mentoring staff, guiding POV development for partners, and fostering a test/learn innovation culture.

Key duties include steering client relationships, optimizing campaigns across engines, and driving new business from strategy to transition. Strong leadership and analytics are essential.

Qualifications

• 8+ years in a SEO-heavy environment or with SEO.
• Bachelor's degree required.
• Expert knowledge of SEO and AI search fundamentals.
• Strong analytics and familiarity with key tools.
• Experience with local search and CRO is a plus.
• Excellent written and verbal communication skills.

Responsibilities

• Lead client relationships for the Search team.
• Manage cross-client teams and optimize search campaigns across engines.
• Mentor junior staff and drive performance improvements.
• Drive new business engagements from RFPs to transitions.
• Evaluate new technologies and test ideas within client work.

Skills

SEO

AI search

Team leadership

Client relations

Mentoring

Communication

Analytics

Project management

Cross-functional work

On-site collaboration

Education

Bachelor's degree

Tools

Screaming Frog

MOZ

SEMRush

Brightedge

Conductor

Profound

Scrunch

Adobe LLM Optimizer

HTML

PHP

Javascript

CSS

Job description

Horizon Media seeks a Director to lead multiple SEO and AEO teams, managing client portfolios and developing traditional and AI-driven search strategies. The role includes mentoring staff, guiding POV development for partners, and fostering a test/learn innovation culture.

Key duties include steering client relationships, optimizing campaigns across engines, and driving new business from strategy to transition. Strong leadership and analytics are essential.