Director, Search Engine Marketing

horizonmedia; New York (NY); Hybrid; USD 145,000 - 165,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Unlimited PTO

Life and disability insurance

Pet insurance

Fertility assistance programs

Job summary

Horizon Media is seeking a Director to lead multiple teams and client portfolios within its Search Marketing practice. You will set paid search strategy, mentor staff, and foster a test/learn culture while building strong client relationships across campaigns and accounts.

The role emphasizes leadership across a range of engines (Google, Yahoo!, Bing) and analytics-driven optimization, with a hybrid work setup and a competitive rewards package.

Qualifications

• 8+ years' experience in Search Engine Marketing (paid search) with a direct response focus.
• Bachelor's degree required.
• Strong interpersonal and verbal communication skills for phone, email, and writing.
• Excellent organizational abilities to juggle multiple priorities.
• Proficiency in bid optimization platforms (DART/Search, Kenshoo, Marin).
• Strong analytics using site analytics tools (GA, Omniture, CoreMetrics).

Responsibilities

• Lead client relationships on behalf of the Search team.
• Oversee a subset of the Search team across multiple clients and optimize campaigns.
• Mentor junior staff and drive performance improvements across client programs.
• Support new business through RFP responses, strategy development and pitches.
• Evaluate new technologies and testing opportunities for client engagements.
• Develop Paid Search strategy and testing roadmaps for clients.
• Maintain daily relationships with key search engine representatives.

Skills

Search Engine Marketing

Client relationship management

Team leadership

Bid optimization platforms

Data analysis

Excel proficiency

Education

Bachelor's degree

Tools

DART Search

Kenshoo

Marin

Job description

Job Description

Job Summary

We are currently seeking highly motivated Director to manage multiple teams and client portfolios across our rapidly growing Search Marketing practice. Key tasks will include team leadership, establishing and maintaining relationships with internal and external clients, developing and administering Search and Digital account strategy, development of POVs for internal / external partners, mentoring of junior staff and championing a test/learn innovation culture.

Main Duties and Responsibilities

• 25% - Lead applicable Client relationship(s) on behalf of Search team.
• 25% - Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.
• 25% - Motivate and inspire cross-section of team members from junior analysts through associate directors to drive continual performance improvements in client business.
• 15% - Drive new business engagements from RFP completion, strategy development, prospective client pitch through transition to Horizon management.
• 5% - Evaluate new technologies / strategies / techniques across the search landscape and gauge potential for experimentation within existing / new client engagements.
• 3% - Develop Paid Search strategy and testing methodology and roadmap for client(s).
• 2% - Manage daily relationships with key search engine representatives.

Supervisory Responsibilities

The Director of is responsible for the direct management of several Associate Directors, as well as for overall team management.

Knowledge and Skills Required

• 8+ years' experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
• Bachelor's degree.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.
• Strong command / expertise in managing bid optimization platforms (DART Search, Kenshoo, Marin.)
• Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs.)
• Experience in leveraging site analytics programs for SEM analysis / insights (Google Analytics, Omniture, CoreMetrics.)

#LI-LT1

#LI-Hybrid

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$145,000.00 - $165,000.00

A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.