Director of Sales & Marketing

School Pathways; California (MO); Remote; USD 80,000 - 120,000; Full time

Job summary

Join a dynamic and innovative education technology company as a Director of Sales and Marketing. In this remote role, you will lead a passionate team to drive revenue growth and enhance marketing strategies, making a significant impact in the K-12 education sector. Collaborate with decision-makers, mentor your team, and refine sales processes to ensure success. This is an exciting opportunity to shape the future of education technology, with a competitive compensation plan and comprehensive benefits that support a healthy work-life balance. If you're a people-first leader ready to make a difference, we want to hear from you!

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Generous Vacation

401K with Match

Qualifications

• 5+ years of experience in SaaS sales and marketing.
• Proven ability to manage the full deal process.

Responsibilities

• Lead and motivate the sales team to exceed targets.
• Oversee the sales pipeline and ensure deal flow accuracy.
• Assist in determining marketing themes and oversee content development.

Skills

Sales Management

Marketing Strategy

Relationship Building

Communication Skills

Negotiation Skills

Education

Bachelor’s degree

5+ years in SaaS sales/marketing

Tools

HubSpot

Job description

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This is a remote position, working Pacific Time Zone hours is a requirement.

About School Pathways & Aequitas

School Pathways and Aequitas are rapidly growing education technology companies backed by Banyan Software. We provide Student Information Software (SIS) suites that enable K-12 educators to manage student administration, instruction, and compliance effectively in districts and charter schools. If you are excited about joining a close-knit team that simplifies educators’ jobs and helps students find their path to success, apply to join us today.

Position Overview

The Director of Sales and Marketing will drive organic revenue growth across both companies, craft messaging, cultivate relationships with buyers, mentor team members, and improve our processes to deliver engaging campaigns and successful sales. Success requires collaboration with team members and a commitment to continuously enhance our campaigns, prospecting, deal management, communication, and sales and marketing functions. The ideal candidate is organized, self-motivated, and eager to help expand our impact in the K-12 education market.

Responsibilities

• Lead, mentor, and motivate the sales team to meet and exceed sales targets.
• Accountability for sales team’s bookings goals and productivity targets.
• Oversee the sales pipeline, ensuring deal flow accuracy and reliable bookings projections.
• Network and initiate conversations with K-12 district and charter school decision-makers.
• Improve sales processes to enhance visibility, predictability, and repeatability.
• Understand buyer requirements and use cases.
• Manage end-to-end deals and negotiate contract terms and pricing with buyers.

Marketing:

• Assist in determining marketing themes and key content pieces; oversee content development.
• Recommend improvements to our digital marketing footprint—website, paid, earned, social media.
• Oversee our marketing automation/CRM system and prospect database—HubSpot.
• Define metrics and attribution models to measure campaign effectiveness.

Qualifications

• Bachelor’s degree or equivalent work experience; 5+ years in SaaS sales/marketing.
• Proven ability to manage the full deal process from outreach to demos to negotiations with decision-makers.
• Ability to learn and demonstrate our products clearly.
• A people-first leader with strong mentoring, organizational, and time management skills.
• Ability to build relationships at various levels with prospects and clients.
• Excellent communication, presentation, and writing skills.
• Competitive compensation plan (base + commission) based on experience.
• Benefits include Medical, Dental, Vision Insurance, generous vacation, holidays, and 401K with match.

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Education Administration Programs

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